How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| business calculator | #1 | — |  |     | ||
| calculator tool | Not ranked | — | — |      | ||
| currency converter | Not ranked | — | — |      | ||
| unit converter | Not ranked | — | — |      | ||
| percentage calculator | Not ranked | — | — |      | ||
| discount calculator | Not ranked | — | — |      | ||
| math operations | Not ranked | — | — |      | ||
| voice calculator | Not ranked | — | — |      | ||
| financial calculator | Not ranked | — | — |     | ||
| calculation history | Not ranked | — | — |     |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Business Calculator has a modest visibility score of 12/100, with a strong primary keyword rank but very limited presence for other high‑traffic terms. Immediate focus should be on expanding keyword coverage and boosting app quality signals such as visuals and reviews.
The app already ranks #1 for the exact match keyword "business calculator" (traffic 29, difficulty 51), giving it a solid foundation to capture intent traffic. Leverage this by reinforcing the keyword in the title and short description to maintain dominance.
9 of the 10 analyzed keywords (e.g., "currency converter", "unit converter", "discount calculator") have no ranking despite combined traffic of 456 and moderate‑high difficulty. This gap is the main driver of the 12% keyword score.
The app has 0 reviews, resulting in a 0/5 rating which heavily penalizes the quality score (50%). Lack of social proof also reduces click‑through rates in search and store listings.
Quality score is only 50%, indicating missing or low‑quality visuals (screenshots, video) and possibly an under‑optimized icon. High‑resolution assets boost conversion and are a ranking factor in Google Play.
Incorporate top‑traffic terms such as "currency converter" (traffic 77) and "unit converter" (traffic 55) into the title, short description, and long description using natural language. This can capture additional search impressions with manageable difficulty levels.
The only listed competitor shares just one keyword and is behind in rankings. Conduct a competitor keyword gap analysis to identify untapped terms and copy successful metadata structures (e.g., feature list, benefit‑driven copy).
Actionable recommendations to improve your visibility
Your description is 3537 characters, providing good keyword density and information for users.
12 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Business Calculator has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
Business Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Business Calculator are Business Calculator. These apps appear next to Business Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Business Calculator is listed in the Tools category on the Google Play.
Based on this audit, Business Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Business Calculator.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US