How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| impulse control | #37 |  |  |      | ||
| pawse | #75 |  |  |      | ||
| stop impulse buying | Not ranked | — | — |     | ||
| save money | Not ranked | — | — |      | ||
| spending tracker | Not ranked | — | — |    | ||
| budgeting tool | Not ranked | — | — |     | ||
| financial discipline | Not ranked | — | — |     | ||
| shopping tracker | Not ranked | — | — |    | ||
| frugal living | Not ranked | — | — |      | ||
| mindful spending | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
Lifestyle
Utilities
Games
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
PayPal - Pay, Send, Save
Capital One Mobile
Venmo
Chase Mobile®: Bank & Invest
Citi Mobile®
OnePay – Mobile Banking
Chime® – Mobile Banking
Progressive
Kalshi: Trade News & Sports
Klarna: Smarter everyday money
Fidelity Investments
Wells Fargo Mobile®
Bank of America Mobile Banking
Intuit Credit Karma
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Pawse has a modest visibility score of 15/100, with only two of its top ten keywords ranking and no chart presence. The immediate priority is to boost keyword relevance and improve store assets to raise the quality score.
The unique keyword "pawse" ranks at 75 with a low difficulty score of 29, indicating the brand name has traction and can be leveraged for discovery.
Only 2 of the 10 analyzed keywords rank ("pawse" and "impulse control"); high‑traffic keywords like "save money" (traffic 62, difficulty 37) and "spending tracker" (traffic 71, difficulty 52) are not ranked, limiting discoverability.
Targeting medium‑difficulty keywords such as "budgeting tool" (traffic 45, diff 32) and "financial discipline" (traffic 34, diff 30) can quickly improve rankings because they have solid search volume and manageable competition.
The app has no chart rankings in Global or Category, indicating low download velocity; without visibility in the Finance category, organic installs are severely limited.
A 50% quality score combined with 0 reviews suggests missing or low‑quality assets (screenshots, preview video, description depth). This hampers conversion and user trust.
Actionable recommendations to improve your visibility
Your description is 2527 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Pawse: Impulse Control has a visibility score of 15 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
Pawse: Impulse Control is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Pawse: Impulse Control are Playful Paws, Furry Defense: Paws Battle, Impulse Lithium. These apps appear next to Pawse: Impulse Control on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Pawse: Impulse Control is listed in the Finance category on the Apple App Store.
Based on this audit, Pawse: Impulse Control should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pawse: Impulse Control.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US