How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| ngg | #2 |  |  |    | ||
| jewelry shopping | Not ranked | — | — |      | ||
| gold jewelry | Not ranked | — | — |    | ||
| online jewellery | Not ranked | — | — |   | ||
| luxury watches | Not ranked | — | — |      | ||
| jewelry store | Not ranked | — | — |    | ||
| gemstone jewelry | Not ranked | — | — |      | ||
| 24k jewelry | Not ranked | — | — |      | ||
| jewelry gifts | Not ranked | — | — |    | ||
| diamond jewelry | Not ranked | — | — |   |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
NGG Jewellery has a very low visibility score (16/100) with only its brand keyword ranked, and lacks essential store assets and user feedback. Immediate focus should be on expanding keyword coverage and improving the app’s listing quality to drive organic installs.
The brand term "ngg" ranks #2 with a traffic potential of 68 and low difficulty (29), showing strong brand recognition. Leverage this by keeping the brand prominent in the title and short description.
Only 1 of the top 10 target keywords is ranked; high‑traffic terms like "jewelry shopping" (traffic 47) and "gold jewelry" (traffic 43) are not appearing, causing a 18% keyword score. Expand keyword usage throughout title, short and long descriptions.
Quality score is only 50% with no user reviews, no rating, and a generic description lacking keyword density. This hurts conversion and credibility. Adding screenshots, a promo video, and compelling copy will boost the quality score.
Current title "NGG Jewellery" misses high‑volume keywords (e.g., "Jewelry Shopping", "Gold Jewelry"). Adding 1‑2 primary keywords can increase relevance without exceeding the 30‑character limit.
The app has 0 reviews, resulting in no rating signal for Google Play. Implement an in‑app review prompt after a successful purchase and incentivize feedback to quickly build social proof.
Competitor NGG Trade shares the "ngg" keyword and likely ranks for additional terms. Perform a gap analysis on their top‑ranking keywords and target the missing ones (e.g., "luxury watches", "gemstone jewelry").
Actionable recommendations to improve your visibility
Your description is 2939 characters, providing good keyword density and information for users.
16 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
NGG Jewellery has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
NGG Jewellery is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of NGG Jewellery are NGG Trade, NGgo. These apps appear next to NGG Jewellery on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
NGG Jewellery is listed in the Lifestyle category on the Google Play.
Based on this audit, NGG Jewellery should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NGG Jewellery.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US