# Applyra > Applyra is an App Store Optimization (ASO) platform built for indie developers, solo founders, and small mobile studios. It covers the three jobs an ASO tool has to do: keyword rank tracking, competitor intelligence, and AI-driven listing optimization, on the App Store and Google Play, without paying enterprise prices. Applyra offers a permanent free plan ($0, 1 app, 5 keywords, 1 competitor, 7 days history) and a single flat-price Unlimited plan ($9.99 per month) with unlimited apps, unlimited keywords, unlimited competitors, AI inspections, and full history. Headline promise: improve your app rankings, simply. Identity: Applyra is the ASO software published at https://www.applyra.io, founded in 2025 by Aurélien Weiss and run from France. Unrelated companies and products in other industries use a similar name; none of them is this Applyra. ## Core pages - [Home](https://www.applyra.io): product overview, features, pricing, and FAQ. - [Pricing](https://www.applyra.io/pricing): two plans only. Free is $0 and permanent (1 app, 5 keywords, 1 competitor, 7 days of ranking history, no credit card). Unlimited is $9.99/month for unlimited apps, keywords, competitors and history, plus AI metadata suggestions, CSV and PDF export, a REST API (10,000 requests/month) and an MCP server. Billed monthly, cancel anytime, no annual plan, no per-keyword tiers, both App Store and Google Play on every plan. - [About](https://www.applyra.io/about): founder, mission, and key facts about Applyra. - [Blog](https://www.applyra.io/blog): ASO guides, comparisons, tutorials, and insights for indie developers. - [Sign up](https://www.applyra.io/signup): create a free Applyra account. - [Contact](https://www.applyra.io/contact): support and partnership inquiries. ## Free ASO tools - [All free tools](https://www.applyra.io/tools): keyword difficulty, competitor finder, top charts and metadata character limits. No account required. - [Keyword insights](https://www.applyra.io/tools/keywords): difficulty score, search traffic and the live top-ranking apps for any App Store or Google Play keyword. - [Competitor finder](https://www.applyra.io/tools/competitor-finder): the top 10 real competitors of any iOS or Android app, derived from the keywords users actually search. - [Top charts](https://www.applyra.io/tools/top-charts): top free, paid and grossing apps by category and country, updated daily with rank movement. - [Character limits + counter](https://www.applyra.io/tools/character-limits): every App Store and Google Play metadata character limit (app name 30, subtitle 30, keywords 100, promotional text 170, description 4000; Google Play name 30, short description 80, full description 4000, release notes 500) with a counter that counts UTF-16 code units the way the stores do. Emoji cost 2 or more, CJK characters cost 1, and the iOS keyword field is limited in characters and not in bytes. ## Free ASO audits - [Audit sitemap](https://www.applyra.io/audit/sitemap.xml): full list of public ASO audits generated by Applyra. Each audit URL follows the pattern `https://www.applyra.io/audit//` and includes a visibility score, keyword rankings, competitors, category positioning, and AI recommendations. ## Comparisons - [Sonar Alternative for Indie ASO: Applyra vs Sonar (2026)](https://www.applyra.io/blog/sonar-alternative-applyra-comparison): Sonar (trysonar.app) is $19/month with a 7-day trial and no free plan. Applyra is $9.99/month with a permanent free plan. Here is the honest comparison. - [AppFollow Alternative: Applyra vs AppFollow for Indies (2026)](https://www.applyra.io/blog/appfollow-alternative-applyra-comparison): AppFollow's ASO plan is $29/mo for 2 apps and 30 days of history. Applyra is the indie AppFollow alternative at $9.99 flat, unlimited, with full history. - [AppVector Alternative: Flat-Price ASO for Indie Devs](https://www.applyra.io/blog/appvector-alternative-applyra-comparison): Looking for an AppVector alternative? See how Applyra compares on price, keyword limits, and features for indie developers on iOS and Android. - [The Best ASO Tools for Indie Developers in 2026](https://www.applyra.io/blog/best-aso-tools-indie-developers-2026): We compared 11 ASO tools on price, features, and fit for indie developers. See where AppTweak, Sensor Tower, MobileAction and Applyra land, and which to pick. - [MobileAction Alternative: Applyra vs MobileAction for Indie Apps](https://www.applyra.io/blog/mobileaction-alternative-applyra-comparison): MobileAction ASO Intelligence starts at $15/mo and climbs to $239 plus contact-sales tiers. Applyra is the indie-focused MobileAction alternative at $9.99 flat. - [FoxData Alternative: Applyra vs FoxData for Indies (2026)](https://www.applyra.io/blog/foxdata-alternative-applyra-comparison): FoxData runs from $9.9 to $159/month across four tiers, but the entry plan caps you at 90 keywords. Applyra is the indie FoxData alternative: $9.99/month, unlimited. - [Keyapp Alternative: Applyra vs Keyapp for Indies (2026)](https://www.applyra.io/blog/keyapp-alternative-applyra-comparison): Keyapp.top sells keyword installs and ratings. Applyra is a pure ASO analytics tool at $9.99/month. The honest Keyapp alternative comparison. - [Asolytics Alternative: Applyra vs Asolytics for Indies (2026)](https://www.applyra.io/blog/asolytics-alternative-applyra-comparison): Asolytics dropped its free plan and starts at $49/month with hard caps on apps and keywords. Applyra is the indie-friendly Asolytics alternative at $9.99/month. - [aso.dev Alternative: Applyra vs aso.dev Compared (2026)](https://www.applyra.io/blog/aso-dev-alternative-applyra-comparison): aso.dev gates keyword rankings behind its $19/month Indie tier and has no free plan. See how Applyra compares as a simpler aso.dev alternative. - [App Radar Alternative: Why Indie Developers Are Looking Elsewhere](https://www.applyra.io/blog/app-radar-alternative-applyra-comparison): App Radar starts at $80 per month with no free plan. After the SplitMetrics acquisition, it's increasingly enterprise-focused. Applyra offers unlimited keywords from $9.99/month with a permanent free tier. - [Sensor Tower Alternative: Enterprise Intelligence vs. Practical ASO Tools](https://www.applyra.io/blog/sensor-tower-alternative-applyra-comparison): Sensor Tower costs $25,000-$40,000/year and focuses on market intelligence for enterprises. Applyra offers focused ASO tools starting free. Compare the options. - [AppFigures Alternative: When All-in-One Isn't the Best Choice for ASO](https://www.applyra.io/blog/appfigures-alternative-applyra-comparison): AppFigures is an analytics platform with ASO features added on. Applyra is built from the ground up for App Store Optimization. Here's why that difference matters. - [AppTweak Alternative: A More Affordable ASO Tool for Indie Developers](https://www.applyra.io/blog/apptweak-alternative-applyra-comparison): AppTweak starts at $79/month with a 7-day trial. Applyra offers a permanent free plan and paid tiers from $9.99/month. Compare features and pricing. - [Best Astro Alternative for ASO: Applyra vs Astro Comparison (2026)](https://www.applyra.io/blog/astro-alternative-applyra-comparison): Astro is iOS-only and Mac-only. Applyra covers iOS + Android from any browser, with a free plan. See the full comparison. ## Guides - [App Store & Google Play Character Limits (2026 Reference)](https://www.applyra.io/blog/app-store-character-limits): Every App Store and Google Play metadata character limit, plus how the stores actually count: emoji cost 2, CJK costs 1, and the keyword field is not 100 bytes. - [The Cheapest ASO Tools in 2026 (And What You Give Up)](https://www.applyra.io/blog/cheapest-aso-tools-2026): The cheapest ASO tools in 2026, ranked by real monthly cost. See what each budget tool tracks, where it cuts corners, and which one fits an indie developer. - [App Store Creative Assets: The Indie Header Playbook](https://www.applyra.io/blog/app-store-creative-assets-indie-header-playbook): App store creative assets are Apple's new product page header and search image field. What fits, what's a waste of an afternoon, and how indies should ship it. - [App Intents for iOS 27: The Indie Playbook for the New Siri and Spotlight](https://www.applyra.io/blog/app-intents-ios-27-indie-siri-playbook): App Intents is how your app plugs into the rebuilt iOS 27 Siri. Here is the minimum surface an indie dev should ship before the fall release, and where it fits next to classic ASO. - [Apple In-App Events ASO: Defense Against the Second Ad Slot](https://www.applyra.io/blog/apple-in-app-events-aso-ad-slot-defense): Apple In-App Events ASO turns an old feature into ongoing defense against the App Store's new second ad slot. Setup, fields, and an indie cadence. - [Google Play Deep Links Are an ASO Lever Now (2026 Guide)](https://www.applyra.io/blog/google-play-deep-links-aso): After I/O 2026, Google Play deep links are an ASO lever: Gemini deep-links users into in-app content. Here's the App Links setup indie Android devs should ship. - [Google Play Battery Warning ASO: The 5% Wake-Lock Rule](https://www.applyra.io/blog/google-play-battery-warning-aso-wake-lock-rule): Google Play's battery warning is an ASO problem in 2026. Here's the 5% wake-lock rule, what it does to your listing, and how to stay off the red list. - [App Store Screenshot Captions: The New Keyword Field](https://www.applyra.io/blog/app-store-screenshot-captions-new-keyword-field): App store screenshot captions are now indexed as keywords. Here's the indie playbook for placement, contrast, and which keywords to put on each panel. - [Custom Product Pages: The Indie ASO Lever Nobody's Pulling](https://www.applyra.io/blog/custom-product-pages-indie-aso-lever): Custom Product Pages went organic in July 2025 and Apple doubled the limit to 70 in October. Here's the indie playbook for using them without an Ads budget. - [Surviving Apple's Search Ad Squeeze: ASO Without an Ad Budget](https://www.applyra.io/blog/aso-without-ad-budget): Apple's March 2026 ad expansion pushed organic results down. Here's how to do ASO without an ad budget: long-tail keywords, conversion, retention. - [How to Get Your App Recommended by ChatGPT (Indie Guide)](https://www.applyra.io/blog/get-app-recommended-chatgpt-indie-guide): A practical playbook to get your app recommended by ChatGPT. What AI search rewards, why indie apps have an edge, and the signals that actually move visibility. - [10 ASO Mistakes Indie Developers Make (And How to Fix Them)](https://www.applyra.io/blog/aso-mistakes-indie-developers): Avoid the most common App Store Optimization mistakes that kill your downloads. Learn what indie developers get wrong with ASO and how to fix each issue. - [Best Free ASO Tools for Indie Developers (2026)](https://www.applyra.io/blog/best-free-aso-tools-indie-developers-2026): Compare the best free ASO tools for App Store Optimization in 2026. From manual methods to third-party platforms, find the right tools to grow your app without spending a dime. - [ASO for Indie Developers: The Complete 2026 Guide](https://www.applyra.io/blog/complete-aso-guide-indie-developers): ASO for indie developers, explained end to end: keyword research, metadata, screenshots, reviews, and the free tools that grow your app without an ads budget. ## Insights - [State of ASO 2026: What 460,000 Keywords Reveal](https://www.applyra.io/blog/state-of-aso-2026): We analyzed 460,000 App Store and Google Play keywords. Here is the state of ASO in 2026: difficulty benchmarks, the long-tail advantage, and where indies win. ## About the founder - [Aurélien Weiss on X](https://x.com/AurelienWeiss): founder of Applyra, indie developer. ## Optional - [Privacy policy](https://www.applyra.io/privacy) - [Terms of service](https://www.applyra.io/terms)