Privacy Policy - Applyra

1. Introduction

Applyra ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App Store Optimization (ASO) platform.

Data Controller: Aurélien Weiss, 3 rue des Petits Thibauds, 33240 Saint Laurent d'Arce, France. For any questions regarding your personal data, please contact us at hello@applyra.io.

By using Applyra, you consent to the data practices described in this policy. If you do not agree with our policies, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

Account Information: Name, email address, and password when you register
Profile Information: Optional details like company name
Payment Information: Processed securely by Stripe (we do not store card numbers)
App Data: App identifiers and keywords you choose to track
Communications: Messages you send us via email or contact forms

2.2 Information Collected Automatically

Usage Data: Features used, pages visited, actions taken
Device Information: Browser type, operating system, device type
Log Data: IP address, access times, referring URLs
Cookies: Essential cookies for authentication and preferences

3. How We Use Your Information and Legal Basis

Under the GDPR, we process your personal data based on the following legal grounds:

3.1 Contract Performance

To provide and maintain our Service
To process your subscription and payments
To send you important updates about your account
To respond to your inquiries and support requests

3.2 Legal Obligations

To maintain payment and invoicing records as required by tax laws
To comply with applicable regulations and legal requests

3.3 Legitimate Interests

To improve and personalize your experience
To analyze usage patterns and optimize our platform
To detect and prevent fraud or abuse
To ensure the security of our Service

You have the right to object to processing based on legitimate interests. Contact us at hello@applyra.io to exercise this right.

4. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

Service Providers: Trusted third parties who assist in operating our Service (e.g., Stripe for payments, Supabase for data storage)
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate security measures to protect your data:

Encryption of data in transit (HTTPS/TLS)
Encryption of sensitive data at rest
Regular security assessments
Access controls and authentication
Secure cloud infrastructure (hosted in EU data centers)

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services:

Account Data: Retained until account deletion
Usage Data: Retained for up to 24 months for analytics
Payment Records: Retained as required by tax and accounting laws
Deleted Accounts: Data is removed within 30 days of account deletion

7. Your Rights (GDPR)

If you are in the European Economic Area (EEA), you have the following rights:

Access: Request a copy of your personal data
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your data ("right to be forgotten")
Portability: Request your data in a portable format
Restriction: Request limitation of data processing
Objection: Object to certain data processing activities
Complaint: Lodge a complaint with a supervisory authority

To exercise these rights, contact us at hello@applyra.io. We will respond within 30 days.

Right to lodge a complaint: If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local supervisory authority. In France, this is the CNIL (Commission Nationale de l'Informatique et des Libertés). You can also contact the data protection authority in your country of residence.

8. Cookies

We use essential cookies to operate our Service:

Authentication Cookies: To keep you logged in
Preference Cookies: To remember your settings
Security Cookies: To protect against fraud

We do not use advertising or tracking cookies. You can disable cookies in your browser settings, but this may affect Service functionality.

9. Third-Party Services

We use the following third-party services:

Stripe: Payment processing (Privacy Policy)
Supabase: Database and authentication (Privacy Policy)
Vercel: Hosting (Privacy Policy)

10. International Data Transfers

Our primary database is hosted in the European Union (EU region). However, some of our third-party service providers are based in the United States. When your data is transferred outside the EEA, we ensure appropriate safeguards are in place:

Standard Contractual Clauses (SCCs): Our service providers (Stripe, Supabase, Vercel) have committed to the EU Standard Contractual Clauses approved by the European Commission
Additional Safeguards: Our providers implement technical measures such as encryption and access controls to protect your data

You can request a copy of the applicable safeguards by contacting us at hello@applyra.io.

11. Children's Privacy

Our Service is not intended for users under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through the Service. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Owner: Aurélien Weiss
Address: 3 rue des Petits Thibauds, 33240 Saint Laurent d'Arce, France
Email: hello@applyra.io
Business Registration (SIREN): 750003089
VAT Number: FR92750003089
Website: applyra.io