ApplyraApplyra

Privacy Policy

Last updated: January 5, 2026

1. Introduction

Applyra ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App Store Optimization (ASO) platform.

By using Applyra, you consent to the data practices described in this policy. If you do not agree with our policies, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Name, email address, and password when you register
  • Profile Information: Optional details like company name
  • Payment Information: Processed securely by Stripe (we do not store card numbers)
  • App Data: App identifiers and keywords you choose to track
  • Communications: Messages you send us via email or contact forms

2.2 Information Collected Automatically

  • Usage Data: Features used, pages visited, actions taken
  • Device Information: Browser type, operating system, device type
  • Log Data: IP address, access times, referring URLs
  • Cookies: Essential cookies for authentication and preferences

3. How We Use Your Information

We use the collected information for the following purposes:

  • To provide and maintain our Service
  • To process your subscription and payments
  • To send you important updates about your account
  • To respond to your inquiries and support requests
  • To improve and personalize your experience
  • To analyze usage patterns and optimize our platform
  • To detect and prevent fraud or abuse
  • To comply with legal obligations

4. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

  • Service Providers: Trusted third parties who assist in operating our Service (e.g., Stripe for payments, Supabase for data storage)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate security measures to protect your data:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of sensitive data at rest
  • Regular security assessments
  • Access controls and authentication
  • Secure cloud infrastructure (hosted in EU data centers)

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services:

  • Account Data: Retained until account deletion
  • Usage Data: Retained for up to 24 months for analytics
  • Payment Records: Retained as required by tax and accounting laws
  • Deleted Accounts: Data is removed within 30 days of account deletion

7. Your Rights (GDPR)

If you are in the European Economic Area (EEA), you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Portability: Request your data in a portable format
  • Restriction: Request limitation of data processing
  • Objection: Object to certain data processing activities

To exercise these rights, contact us at hello@applyra.io. We will respond within 30 days.

8. Cookies

We use essential cookies to operate our Service:

  • Authentication Cookies: To keep you logged in
  • Preference Cookies: To remember your settings
  • Security Cookies: To protect against fraud

We do not use advertising or tracking cookies. You can disable cookies in your browser settings, but this may affect Service functionality.

9. Third-Party Services

We use the following third-party services:

10. Children's Privacy

Our Service is not intended for users under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through the Service. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

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