How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| folded | #18 |  |  |      | ||
| family photo album | Not ranked | — | — |      | ||
| printable photo book | Not ranked | — | — |      | ||
| weekly photo journal | Not ranked | — | — |      | ||
| shared photo album | Not ranked | — | — |   | ||
| photo book maker | Not ranked | — | — |   | ||
| family memory book | Not ranked | — | — |      | ||
| yearly photo diary | Not ranked | — | — |    | ||
| digital photo book | Not ranked | — | — | | ||
| photo book creator | Not ranked | — | — | |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Photography chart position
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Photoroom: AI Photo Editor
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Folded has an extremely low visibility score (8/100) driven by poor keyword rankings, no reviews, and limited store assets. Immediate focus should be on keyword optimization, asset improvement, and gathering user feedback to lift rankings and conversion.
Only the brand term "folded" ranks at #18 with a modest traffic of 46; all high‑traffic keywords (e.g., "family photo album", "photo book maker") are unranked despite traffic 40‑55 and moderate difficulty. Integrate these keywords into title, short description, and long description to improve relevance.
The app shows N/A rating and 0 reviews, which hurts click‑through and conversion rates. Add an in‑app prompt after users complete their first weekly entry to request a 5‑star review, targeting at least 100 reviews in the next 30 days.
Keywords like "family photo album" (traffic 49, difficulty 55) and "digital photo book" (traffic 52, difficulty 42) have strong search volume. Create a focused keyword list and repeat these terms naturally throughout the description and promo text.
The weekly one‑photo habit differentiates Folded from generic photo‑book apps. Highlight this in screenshots and the feature graphic to improve conversion and showcase a clear USP.
A quality score of 50% suggests missing or low‑quality assets. Add a high‑resolution icon, at least 5 annotated screenshots, and a short promo video demonstrating the weekly capture and PDF export to boost the quality score.
Actionable recommendations to improve your visibility
Your description is 3061 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 8/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Folded: Family Photo Album has a visibility score of 8 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
Folded: Family Photo Album is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Folded: Family Photo Album are Fold Launcher, Fold Grow. These apps appear next to Folded: Family Photo Album on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Folded: Family Photo Album is listed in the Photography category on the Google Play.
Based on this audit, Folded: Family Photo Album should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Folded: Family Photo Album.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US