IMT Des Moines Marathon

Four core brand keywords ("imt des moines marathon", "des moines marathon", "des moines race") rank #1 with traffic scores of 44, 25, and 43 respectively, driving the high 88% keyword score.

Charts Score is 0%, meaning the app is not appearing in any global or category top‑charts, which limits organic discoverability beyond keyword searches.

Key phrases like "marathon tracker" (traffic 74, rank 21), "live runner tracking" (traffic 53, not ranked) and "marathon results" (traffic 26, not ranked) are absent from top positions, leaving sizable search volume untapped.

Incorporating the unranked high‑traffic terms into the short and long description—especially within the first 150 characters—can improve relevance signals and lift rankings for those keywords.

Competitors like Run With Hal rank ahead for generic terms while sharing only one keyword; targeting those shared keywords (e.g., "marathon tracker") with fresh copy and assets can capture their audience.