How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| imt des moines marathon | #1 | — | ||||
| des moines marathon | #1 | — | ||||
| des moines race | #1 | — | ||||
| marathon course map | #9 | |||||
| marathon live tracking | #18 | |||||
| marathon tracker | #21 | |||||
| race day tracking | Not ranked | — | — | |||
| live runner tracking | Not ranked | — | — | |||
| marathon results | Not ranked | — | — | |||
| runner tracking app | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The IMT Des Moines Marathon app enjoys strong brand keyword rankings and a solid 4.6 rating, but its overall visibility is hampered by low chart presence and missing rankings for high‑traffic generic keywords.
Four core brand keywords ("imt des moines marathon", "des moines marathon", "des moines race") rank #1 with traffic scores of 44, 25, and 43 respectively, driving the high 88% keyword score.
Charts Score is 0%, meaning the app is not appearing in any global or category top‑charts, which limits organic discoverability beyond keyword searches.
Key phrases like "marathon tracker" (traffic 74, rank 21), "live runner tracking" (traffic 53, not ranked) and "marathon results" (traffic 26, not ranked) are absent from top positions, leaving sizable search volume untapped.
Incorporating the unranked high‑traffic terms into the short and long description—especially within the first 150 characters—can improve relevance signals and lift rankings for those keywords.
Competitors like Run With Hal rank ahead for generic terms while sharing only one keyword; targeting those shared keywords (e.g., "marathon tracker") with fresh copy and assets can capture their audience.
Actionable recommendations to improve your visibility
Your 4.6 star rating builds user trust and improves conversion rates.
Ranking in top 10 for 2 keyword(s): marathon course map, des moines race.
Score of 70/100 indicates solid app store presence.
Your app description is only 225 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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