This audit was generated on February 6, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| formly | #1 | — | ||||
| contact form | #1 | — | ||||
| form api | #2 | |||||
| website form | #12 | |||||
| form builder | #31 | |||||
| web form | #84 | |||||
| embed form | #89 | |||||
| contact widget | Not ranked | — | — | |||
| site contact | Not ranked | — | — | |||
| form notifications | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Formly has strong keyword rankings, especially for its brand and core terms, but suffers from low quality signals and lack of visibility in charts and category rankings. Immediate focus should be on boosting quality score and expanding keyword coverage to capture untapped traffic.
The app ranks #1 for its brand keyword "formly" (traffic 74, difficulty 29) and for the high‑intent keyword "contact form" (traffic 57, difficulty 41), securing prime placement for primary search queries.
Keywords Score is 95% with 7 out of 10 target keywords already ranked, indicating effective initial keyword selection and relevance.
Quality Score is only 25% due to zero reviews, no ratings, and minimal app assets, which hampers conversion and algorithmic ranking.
Charts Score is 0% (no placement in global or category charts), limiting organic discoverability and user trust.
Keywords like "embed form" (rank 89), "contact widget" and "form builder" are not ranked despite moderate traffic (35‑62) and manageable difficulty (34‑43). Optimizing title, short description, and long description for these terms can capture additional users.
Competitors such as Formkit rank ahead for shared keywords. Enhancing visual assets, adding a demo video, and highlighting unique features (API, mobile inbox) can differentiate Formly and win back those keyword positions.
Actionable recommendations to improve your visibility
Your description is 1865 characters, providing good keyword density and information for users.
Ranking in top 10 for 1 keyword(s): form api.
Score of 73/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Formly – Website Contact Form has a visibility score of 73 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 6, 2026.
Formly – Website Contact Form is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Formly – Website Contact Form are Formly, Mobile Forms App - Zoho Forms, Formkit - Build Your Form. These apps appear next to Formly – Website Contact Form on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Formly – Website Contact Form is listed in the Productivity category on the Google Play.
Based on this audit, Formly – Website Contact Form should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Formly – Website Contact Form.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.