Budget Buddy – Expense Tracker

The app’s metadata (title, description, screenshots) already meets Apple’s best practices, earning a 100% Quality Score, which means any visibility gains will directly translate into higher rankings.

Only the brand keyword "budgetbuddy" ranks at #8 with modest traffic (42). All high‑traffic keywords (e.g., "expense tracker" traffic 71, difficulty 53) are unranked, causing the 12% Keywords Score.

The app shows a 5.0 rating but has 0 reviews, which limits trust signals and may affect Apple’s ranking algorithm, especially in the Finance category where social proof matters.

Replace low‑traffic, high‑difficulty terms in the 100‑character keyword field with high‑traffic, lower‑difficulty keywords such as "budget", "money manager", "spending tracker", and "savings goals" (traffic 42‑71, difficulty 32‑53). Prioritize words not currently used in the title.

Competitor "Budget Buddy: Swarthmore" ranks ahead by capturing shared keywords. Conduct a gap analysis to add missing high‑traffic terms (e.g., "personal finance", "financial planner") to the subtitle and promotional text to outrank them.