This audit was generated on February 5, 2026
The data may no longer be up to date.
This audit was generated on February 5, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| passlock | #1 | — |  |     | ||
| password manager | Not ranked | — | — |    | ||
| offline password vault | Not ranked | — | — |    | ||
| secure password storage | Not ranked | — | — |   | ||
| encrypted password keeper | Not ranked | — | — | | ||
| private password safe | Not ranked | — | — |      | ||
| password vault | Not ranked | — | — | | ||
| offline password manager | Not ranked | — | — |  | ||
| secure vault | Not ranked | — | — |      | ||
| password organizer | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
PassLock currently ranks only for its brand keyword with a visibility score of 18/100. The main priority is to broaden keyword coverage and boost credibility to improve discoverability and conversion.
The app ranks #1 for the exact brand term "passlock", delivering 80 estimated traffic with moderate difficulty (37). Leverage this position by reinforcing the brand name in the title and short description to maintain top‑of‑search visibility.
9 out of 10 high‑traffic keywords (e.g., "password manager", "password vault") are not ranked, despite combined traffic potential of over 600 searches and difficulties ranging from 39‑90. Optimize the title, short description, and long description to include these terms and improve relevance.
The app has 0 reviews and no star rating, which heavily penalizes conversion rates and quality score (50%). Prompt users to leave reviews after successful vault creation and consider a small incentive or in‑app prompt to generate social proof.
PassLock is not ranked in the Productivity category, limiting exposure in curated charts. By adding category‑specific keywords (e.g., "offline password manager") and improving install volume, the app can qualify for category charts and boost organic traffic.
The quality score suggests missing or under‑optimized visuals. Introduce high‑resolution screenshots with overlay text highlighting "offline vault", "biometric unlock", and "no cloud sync", plus a compelling feature graphic to improve click‑through rates.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
PassLock – Password Manager has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 5, 2026.
PassLock – Password Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of PassLock – Password Manager are App Lock - Lock Apps, Password. These apps appear next to PassLock – Password Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
PassLock – Password Manager is listed in the Productivity category on the Google Play.
Based on this audit, PassLock – Password Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PassLock – Password Manager.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US