Splittio

Only 1 of 10 target keywords (splittio) ranks at position 5; the other high‑traffic keywords (e.g., bill splitter, receipt scanner, expense tracker) have zero rank despite traffic potentials of 57‑71 searches. Expand the keyword field and embed these terms in title, subtitle, and description to capture that demand.

The app currently has a 0.0 rating with 0 reviews, contributing to a low quality score (50%). This undermines trust and conversion. Implement in‑app prompts after a successful split to solicit 5‑star reviews and encourage users to leave feedback.

Splittio is not ranked in the Finance category, missing out on category‑based discovery. Optimize the primary category and add a secondary category (e.g., Lifestyle) that aligns with “bill splitting” to improve chart placement.

The first 500‑character description highlights core features but does not repeat top keywords. Re‑write the subtitle and first paragraph to include “bill splitter,” “receipt scanner,” and “expense tracker” within the first 150 characters for higher relevance.

The AI‑driven receipt scanner is a differentiator not emphasized by the main competitor (Divvy). Highlight this feature in screenshots, video preview, and bullet points to attract users searching for automated expense entry.