SOMNI- Sleep Aid

The app’s own name ‘somni’ ranks at #11 with 39 estimated monthly searches, indicating solid brand recognition. Leverage this by placing the brand term prominently in the title and subtitle to protect its position.

Only 2 of the 10 analyzed keywords rank, while high‑traffic terms like white noise (74 searches) and sleep sounds (78 searches) are not ranked and have difficulty scores above 70. Expand the keyword list and replace under‑performing terms with lower‑difficulty, high‑volume keywords.

The app has a 0.0 rating with zero reviews, pulling down the Quality Score (50%). This harms conversion rates and algorithmic trust. Implement a gentle in‑app prompt after a few sessions to encourage 5‑star reviews.

Keywords such as “relaxation sounds” (traffic 48, difficulty 34) and “bedtime routine” (traffic 45, difficulty 40) have reasonable search volume and are easier to rank. Add them to the keyword field and repeat in the description and subtitle.

Quality Score sits at 50%, likely due to generic screenshots. Create 5‑6 high‑resolution screenshots with overlay text highlighting the WindDown, Overnight Mode, and Sleep Streak features, and run an A/B test to identify the highest converting set.