This audit was generated on February 13, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| somni | #11 | |||||
| sleep aid | #19 | |||||
| white noise | Not ranked | — | — | |||
| nature sounds | Not ranked | — | — | |||
| sleep sounds | Not ranked | — | — | |||
| relaxation sounds | Not ranked | — | — | |||
| sleep tracker | Not ranked | — | — | |||
| rem sleep | Not ranked | — | — | |||
| bedtime routine | Not ranked | — | — | |||
| deep sleep | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
SOMNI‑Sleep Aid has modest visibility with only two of ten target keywords ranking (somni #11, sleep aid #19) and a low overall visibility score of 43. The primary priority is to broaden keyword coverage and boost credibility through reviews and improved store assets.
The app’s own name ‘somni’ ranks at #11 with 39 estimated monthly searches, indicating solid brand recognition. Leverage this by placing the brand term prominently in the title and subtitle to protect its position.
Only 2 of the 10 analyzed keywords rank, while high‑traffic terms like white noise (74 searches) and sleep sounds (78 searches) are not ranked and have difficulty scores above 70. Expand the keyword list and replace under‑performing terms with lower‑difficulty, high‑volume keywords.
The app has a 0.0 rating with zero reviews, pulling down the Quality Score (50%). This harms conversion rates and algorithmic trust. Implement a gentle in‑app prompt after a few sessions to encourage 5‑star reviews.
Keywords such as “relaxation sounds” (traffic 48, difficulty 34) and “bedtime routine” (traffic 45, difficulty 40) have reasonable search volume and are easier to rank. Add them to the keyword field and repeat in the description and subtitle.
Quality Score sits at 50%, likely due to generic screenshots. Create 5‑6 high‑resolution screenshots with overlay text highlighting the WindDown, Overnight Mode, and Sleep Streak features, and run an A/B test to identify the highest converting set.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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