DeepSwim: Swimming Tracker

The app ranks #1 for its exact brand keyword "deepswim" with traffic 37 and low difficulty (28), giving a reliable entry point for discovery. Leverage this by including the brand term in the subtitle and promotional text to capture spill‑over traffic.

Only 8 of the top 10 target keywords rank, with most falling outside the top 50 (e.g., "swim coach" not ranked, traffic 38, difficulty 42). This drags the Keywords Score to 38% and limits organic reach.

The app is not listed in the Health & Fitness category rankings, which reduces visibility in browse sections and for users filtering by category.

A 5.0 rating with 0 reviews yields a perfect Quality Score but provides no social proof; users often filter by review count, so the lack of reviews hurts conversion.

Keywords such as "swim performance" (traffic 57, difficulty 36) and "swim coach" (traffic 38, difficulty 42) are unranked but achievable. Adding them to the keyword field and sprinkling them in the description can raise the Keywords Score.

Current screenshots stop at "Progress Trends" and lack captions highlighting premium insights (Body Battery, TSB). Updating screenshots with localized captions and a clear call‑to‑action can improve the conversion rate and boost the overall Visibility Score.