BriefcaseApp (8782dc)

The app’s own name "briefcaseapp" ranks #2 with a traffic potential of 68 and a modest difficulty of 32, showing strong brand awareness. Leverage this by keeping the brand keyword prominent in the title and subtitle.

9 out of 10 target keywords (e.g., "portfolio tracker", "crypto portfolio") are not ranked despite traffic values above 60 and difficulty scores below 50. Update the keyword field, title, subtitle, and description to include these high‑value terms.

The app has a 0‑star rating with 0 reviews, pulling down the quality score to 50%. Implement an in‑app prompt or incentive program to gather authentic 5‑star reviews quickly.

App Store screenshots and preview videos are not mentioned, likely missing or under‑optimized. High‑impact visuals that highlight AI insights and multi‑asset tracking can improve conversion and indirectly affect rankings.

Competitor "Documents: File Manager & Docs" shares only one keyword with BriefcaseApp, indicating untapped keyword space. Conduct a competitor keyword extraction and add 3‑5 uncovered terms such as "investment insights" or "financial dashboard" to the keyword list.