UNTETHER: Resist the Pull

The app's unique brand keyword "untether" is already ranked #1 with a traffic score of 21, giving a solid foundation to build upon. Maintain this position by keeping the brand name prominent in the title and subtitle.

9 of the top 10 analyzed keywords (e.g., "phone addiction" traffic 68, difficulty 33) are not ranked at all, causing the 11% keyword score. This dramatically limits discoverability.

The app currently has a 0.0 rating with 0 reviews, which hurts conversion and algorithmic trust. Lack of social proof is a major barrier to downloads.

UNTETHER is not appearing in the Health & Fitness charts, indicating poor category relevance and low overall visibility.

Keywords like "phone addiction" (traffic 68, difficulty 33), "phone usage" (traffic 52, difficulty 32) and "digital detox" (traffic 66, difficulty 41) are prime targets. Adding them to the keyword field and sprinkling them throughout the subtitle and description can quickly lift rankings.

The audit shows no mention of screenshots or preview video. High‑quality visuals that showcase the timer, dark screen, and benefits increase conversion rates by up to 30%. Adding localized screenshots can also boost regional visibility.