How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sun life | #1 | — | ||||
| sun life dental | #1 | — | ||||
| dental insurance | #3 | |||||
| dental benefits | #5 | |||||
| dental coverage | #12 | |||||
| dental plan | #16 | |||||
| dental claims | #65 | |||||
| dentist finderOpportunity | #69 | |||||
| find dentist | Not ranked | — | — | |||
| insurance card | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Sun Life Dental (U.S.) enjoys strong brand keyword rankings and a high Quality Score, but its overall visibility is hampered by a zero charts score and low rankings for high‑KEI long‑tail terms. Prioritizing keyword‑driven ASO improvements, especially for "dentist finder," will unlock the next tier of organic traffic.
The app ranks #1 for both "sun life" (traffic 66, KEI 1) and "sun life dental" (traffic 25, KEI 0.44), delivering excellent brand visibility and capturing the most relevant high‑volume searches.
A Quality Score of 90% combined with a 4.7‑star rating from 940 reviews indicates strong user satisfaction and technical health, which supports higher conversion rates for any traffic captured.
The app has a 0% Charts Score and is not ranked in its Medical category, meaning it is missing out on the significant discovery boost that chart placement provides.
Key long‑tail terms such as "find dentist" (traffic 9, KEI 0.26) and "insurance card" (traffic 12, KEI 0.31) are not ranked, limiting exposure to users actively seeking those features.
The winnable keyword "dentist finder" (traffic 20, difficulty 31, KEI 0.65) is currently at rank 69. Elevating it into the top 30 can capture a sizable, efficient traffic slice without excessive competition.
Actionable recommendations to improve your visibility
Your 4.7 star rating builds user trust and improves conversion rates.
Ranking in top 10 for 2 keyword(s): dental insurance, dental benefits.
Score of 62/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Sun Life Dental (U.S.) has a visibility score of 62 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 29, 2026.
Sun Life Dental (U.S.) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Sun Life Dental (U.S.) are my Sun Life (CA), United Concordia Dental Mobile, BCBS FEP Dental. These apps appear next to Sun Life Dental (U.S.) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Sun Life Dental (U.S.) is listed in the Medical category on the Google Play.
Based on this audit, Sun Life Dental (U.S.) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sun Life Dental (U.S.).
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.