How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| kamp | #1 | — | ||||
| budgeting | Not ranked | — | — | |||
| savings goals | Not ranked | — | — | |||
| mpesa tracking | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| financial management | Not ranked | — | — | |||
| savings app | Not ranked | — | — | |||
| money management | Not ranked | — | — | |||
| expense tracker | Not ranked | — | — | |||
| financial planning | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Kamp ranks #1 for its brand keyword but lacks visibility for any high‑traffic finance terms, has no user reviews, and is absent from charts, resulting in a low overall visibility score of 14/100. Immediate focus should be on expanding keyword coverage, boosting quality signals, and leveraging its unique M‑Pesa tracking feature.
The app ranks #1 for the exact‑match keyword "kamp" with a traffic potential of 54, proving strong brand recognition. Maintain this position while building on it with additional relevant keywords.
Only 1 out of 10 target keywords is ranked (10% keyword score). High‑traffic terms like "personal finance" (traffic 68) and "expense tracker" (traffic 80) are not ranking, causing missed discovery opportunities.
The app has 0 reviews, resulting in a 0/5 rating and a quality score of only 50%. Lack of social proof hurts conversion and ranking in both search and charts.
Incorporate top‑performing, moderate‑difficulty keywords such as "personal finance" (difficulty 34), "money management" (difficulty 42) and "expense tracker" (difficulty 67) into the title, short description, and throughout the long description to capture additional traffic.
The niche keyword "mpesa tracking" has traffic 47 and difficulty 32 but currently ranks nowhere. Add this term prominently and create localized assets for Kenya/Tanzania where M‑Pesa usage is high, boosting relevance and downloads.
Add high‑quality screenshots, an engaging promo video, and a localized feature graphic to improve the quality score and qualify for chart placement. Aim to reach at least 5‑star average rating to trigger chart eligibility.
Actionable recommendations to improve your visibility
Your description is 2672 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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