This audit was generated on March 9, 2026
The data may no longer be up to date.
This audit was generated on March 9, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| kamp | #1 | — |  |     | ||
| budgeting | Not ranked | — | — |      | ||
| savings goals | Not ranked | — | — |      | ||
| mpesa tracking | Not ranked | — | — |      | ||
| personal finance | Not ranked | — | — |    | ||
| financial management | Not ranked | — | — |   | ||
| savings app | Not ranked | — | — |    | ||
| money management | Not ranked | — | — | | ||
| expense tracker | Not ranked | — | — |    | ||
| financial planning | Not ranked | — | — |   |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Finance chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Kamp ranks #1 for its brand keyword but lacks visibility for any high‑traffic finance terms, has no user reviews, and is absent from charts, resulting in a low overall visibility score of 14/100. Immediate focus should be on expanding keyword coverage, boosting quality signals, and leveraging its unique M‑Pesa tracking feature.
The app ranks #1 for the exact‑match keyword "kamp" with a traffic potential of 54, proving strong brand recognition. Maintain this position while building on it with additional relevant keywords.
Only 1 out of 10 target keywords is ranked (10% keyword score). High‑traffic terms like "personal finance" (traffic 68) and "expense tracker" (traffic 80) are not ranking, causing missed discovery opportunities.
The app has 0 reviews, resulting in a 0/5 rating and a quality score of only 50%. Lack of social proof hurts conversion and ranking in both search and charts.
Incorporate top‑performing, moderate‑difficulty keywords such as "personal finance" (difficulty 34), "money management" (difficulty 42) and "expense tracker" (difficulty 67) into the title, short description, and throughout the long description to capture additional traffic.
The niche keyword "mpesa tracking" has traffic 47 and difficulty 32 but currently ranks nowhere. Add this term prominently and create localized assets for Kenya/Tanzania where M‑Pesa usage is high, boosting relevance and downloads.
Add high‑quality screenshots, an engaging promo video, and a localized feature graphic to improve the quality score and qualify for chart placement. Aim to reach at least 5‑star average rating to trigger chart eligibility.
Actionable recommendations to improve your visibility
Your description is 2672 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Kamp has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 9, 2026.
Kamp is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Kamp are van de Kamp & Lolkema. These apps appear next to Kamp on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Kamp is listed in the Finance category on the Google Play.
Based on this audit, Kamp should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kamp.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US