This audit was generated on February 18, 2026
The data may no longer be up to date.
This audit was generated on February 18, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| ella | #3 |  |  |    | ||
| ai companion | Not ranked | — | — |      | ||
| emotional support | Not ranked | — | — |      | ||
| mental health chat | Not ranked | — | — |      | ||
| virtual friend | Not ranked | — | — |     | ||
| chatbot therapy | Not ranked | — | — |    | ||
| emotional ai | Not ranked | — | — |  | ||
| personalized chatbot | Not ranked | — | — |      | ||
| mental wellness | Not ranked | — | — |    | ||
| companion app | Not ranked | — | — |      |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Ella has a recognizable brand name but suffers from extremely low visibility (12/100) due to poor keyword coverage, low rating, and lack of optimized metadata. The top priority is to broaden keyword rankings and improve user perception to boost discoverability and conversion.
The brand term "ella" already ranks #3 with a traffic potential of 47, showing strong brand awareness. Leverage this by keeping the brand name prominent while adding high‑volume descriptors.
Only 1 of 10 target keywords is ranked; high‑traffic terms like "AI companion", "virtual friend", and "emotional support" are not appearing. This limits organic discovery despite moderate difficulty scores (32‑50).
The app sits at 3.3 ★ with only 128 reviews, hurting conversion rates. A rating below 4.0 typically reduces click‑through and install probability on Google Play.
Current title "Ella | The Most Human AI" omits high‑traffic keywords. Adding a primary term (e.g., "AI Companion") can improve relevance without losing brand identity.
Conversion can be boosted by showcasing the app’s emotional‑AI conversation flow in screenshots and using a bold icon that reflects a friendly companion. Current assets are not detailed in the audit but are likely generic.
The app is not ranked in its "Social" category, indicating poor category‑keyword alignment. Competing apps may be placed in "Health & Fitness" or "Lifestyle" where mental‑wellness keywords perform better.
Actionable recommendations to improve your visibility
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.3 rating may deter potential users. Focus on fixing bugs and improving UX.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Ella | The Most Human AI has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 18, 2026.
Ella | The Most Human AI is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Ella | The Most Human AI are ELLA, Ella School - English Learning. These apps appear next to Ella | The Most Human AI on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Ella | The Most Human AI is listed in the Social category on the Google Play.
Based on this audit, Ella | The Most Human AI should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Ella | The Most Human AI.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US