Brim - Simple Budget Tracker

Only 1/10 target keywords are ranked (brim at #2). High‑traffic terms like "budget tracker" (traffic 48, difficulty 48) and "expense tracker" (traffic 71, difficulty 53) are not ranking, which suppresses organic reach.

Keywords with traffic >60 and difficulty <55 (e.g., "finance tracker" traffic 64, difficulty 36) are realistic targets. Adding these to the title, subtitle, or keyword field can quickly boost rankings.

The app has 0 reviews and a 0.0 rating, which hurts conversion and Apple’s algorithmic trust signals. Early user feedback is critical for ranking and install rates.

The brand term "brim" already ranks #2 with traffic 63, showing good brand awareness. This can be leveraged by pairing the brand with a keyword (e.g., "Brim Budget Tracker").

Quality score is only 50%; the description is truncated and screenshots are likely missing or unoptimized. Adding compelling screenshots, a preview video, and a complete, keyword‑rich description can improve conversion and indirectly help rankings.

The app is not ranked in the Finance category, meaning category placement isn’t aiding discoverability. Proper category selection and keyword alignment are needed.