DayZen: Visual Time Planner

The app ranks #1 for its brand keyword "dayzen" with traffic 61 and difficulty 33, giving it a solid anchor in search results. Leverage this by keeping the brand term prominent in the title and subtitle.

Only 1 of the 10 target keywords is ranked, leaving high‑traffic terms like "adhd planner" (traffic 80) and "visual schedule" (traffic 58) untapped. This drives the overall Keywords Score down to 19%.

The app shows a 4.3 rating but has 0 reviews, which hurts conversion and ranking potential. Reviews are a key factor in the App Store’s ranking algorithm.

Keywords such as "adhd planner" (traffic 80, difficulty 43) and "time blocking" (traffic 65, difficulty 43) have moderate difficulty and can be ranked with optimized metadata. Incorporate them into the subtitle, keyword field, and description.

Competitor Structured shares only one keyword with DayZen. By targeting the remaining high‑traffic keywords, DayZen can dominate the niche and push the competitor further down the rankings.

The app is not ranked in the Productivity category, limiting exposure in browse sections. Category rank improves with higher download velocity and relevant keyword alignment.