Coloray: Journal Habit Tracker

The app holds the #1 position for the exact match keyword "coloray" (traffic 52, difficulty 36), indicating strong brand recognition and effective title usage. Maintain this positioning while leveraging it to boost relevance for related terms.

All 9 high‑traffic generic keywords (e.g., "habit tracker" traffic 57 difficulty 85, "journal app" traffic 72 difficulty 45) are not ranked, dragging the Keywords Score down to 16%. This is the biggest driver of the low visibility score.

Keywords such as "productivity app" (traffic 79, difficulty 36) and "color diary" (traffic 51, difficulty 39) offer a favorable difficulty‑to‑traffic ratio. Adding these terms to the title, subtitle, or keyword field can generate quick wins.

The app is not ranked in the Utilities category and has a 0% Charts Score, meaning it isn’t showing in any top‑200 lists. Without category visibility, organic discoverability is severely limited.

The sole competitor (Dancing Road Color Match & Hop) shares only one keyword, indicating many untapped keyword opportunities. Conduct a competitor keyword gap analysis and integrate those missing high‑volume terms.

A 100% Quality Score shows the app meets Apple’s technical and policy standards (no crashes, fast load, proper screenshots). This foundation allows rapid gains once the keyword strategy improves.