This audit was generated on January 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Keyword Performance
Based on keyword rankings
Keywords analyzed10
Ranked in top 502
Chart Rankings
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
Rating and recency signals
RatingNo rating
Last updatedThis month
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
Keyword Performance
Rankings, traffic and difficulty for each keyword
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lost post | #1 | — |  |     | ||
| anonymous postcard | #98 |  |  |      | ||
| daily prompt | Not ranked | — | — |      | ||
| worldwide postcard | Not ranked | — | — | | ||
| anonymous story | Not ranked | — | — |      | ||
| postcard exchange | Not ranked | — | — |  | ||
| daily question | Not ranked | — | — |      | ||
| send postcard | Not ranked | — | — |   | ||
| receive postcard | Not ranked | — | — | | ||
| anonymous message | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Ranking ahead of you
Apps that outrank yours on shared keywords
Tinder Dating App: Date & Chat
Lifestyle
4.2Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
escape game: Lost POST
Games
4.6Behind1x
Benji the Bear
Social Networking
5.0Behind1x
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Social Networking chart position
Social Networking
Not currently ranked in top 200
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9
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10
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11
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12
TextNow: Call + Text Unlimited
13
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14
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15
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Lost Post ranks #1 for its exact name but suffers from extremely low overall visibility (16/100) due to poor keyword coverage, no user reviews, and no chart rankings. Immediate focus should be on expanding keyword rankings and building social proof.
Top Name Ranking
The app holds rank #1 for the exact keyword "lost post" with a traffic potential of 44 and low difficulty (25), proving the brand name is already strong. Leverage this by keeping the exact name in the title and subtitle while expanding to related terms.
Sparse Keyword Portfolio
Only 2 of the 10 target keywords are ranked, and 8 high‑traffic keywords (e.g., "anonymous postcard" traffic 37, difficulty 34) are not ranked at all. This caps organic discovery. Replace low‑performing keywords with the high‑traffic, moderate‑difficulty terms.
No Reviews / Rating
The app has a 0.0 rating with zero reviews, pulling the Quality Score down to 50% and hurting conversion. Users are less likely to download an unreviewed app, especially in Social Networking where trust matters. Implement in‑app review prompts after a positive interaction.
High‑Traffic Keywords
Keywords like "daily prompt" (traffic 64, difficulty 43) and "anonymous story" (traffic 42, difficulty 36) have strong search volume and manageable difficulty. Adding them to the keyword field and weaving them into the description can unlock new impressions.
Category Visibility
The app is not charted in the Social Networking category, meaning it receives no category‑based exposure. Optimizing the subtitle and keyword set for category‑specific terms (e.g., "postcard exchange", "send postcard") can help the app appear in category rankings.
Key Action Items
Priority actions to improve your app's visibility
- 1Revise the keyword list: replace low‑traffic terms with high‑traffic, moderate‑difficulty keywords such as "anonymous postcard", "daily prompt", "postcard exchange", and "anonymous story".
- 2Rewrite the first 400 characters of the description to naturally include the new keywords and clearly convey the daily prompt/postcard exchange value proposition.
- 3Implement an in‑app review prompt after a user sends or receives a postcard, targeting a 3‑star+ experience to generate reviews and improve the Quality Score.
- 4Add localized metadata (title, subtitle, keywords) for major markets (English, Spanish, French) to capture international traffic.
- 5Run an A/B test on the app subtitle and primary screenshot to highlight the "daily anonymous postcard" concept, aiming to increase click‑through rates.
ASO Insights
Actionable recommendations to improve your visibility
Strengths
What you're doing well
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Areas to Improve
Issues to address
Short description
Your app description is only 270 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Suggestions
Opportunities to explore
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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