This audit was generated on January 29, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| lost post | #1 | — | ||||
| anonymous postcard | #98 | |||||
| daily prompt | Not ranked | — | — | |||
| worldwide postcard | Not ranked | — | — | |||
| anonymous story | Not ranked | — | — | |||
| postcard exchange | Not ranked | — | — | |||
| daily question | Not ranked | — | — | |||
| send postcard | Not ranked | — | — | |||
| receive postcard | Not ranked | — | — | |||
| anonymous message | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Lifestyle
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Social Networking
Occurrence count shows how many keywords each competitor appears on
Social Networking chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Lost Post ranks #1 for its exact name but suffers from extremely low overall visibility (16/100) due to poor keyword coverage, no user reviews, and no chart rankings. Immediate focus should be on expanding keyword rankings and building social proof.
The app holds rank #1 for the exact keyword "lost post" with a traffic potential of 44 and low difficulty (25), proving the brand name is already strong. Leverage this by keeping the exact name in the title and subtitle while expanding to related terms.
Only 2 of the 10 target keywords are ranked, and 8 high‑traffic keywords (e.g., "anonymous postcard" traffic 37, difficulty 34) are not ranked at all. This caps organic discovery. Replace low‑performing keywords with the high‑traffic, moderate‑difficulty terms.
The app has a 0.0 rating with zero reviews, pulling the Quality Score down to 50% and hurting conversion. Users are less likely to download an unreviewed app, especially in Social Networking where trust matters. Implement in‑app review prompts after a positive interaction.
Keywords like "daily prompt" (traffic 64, difficulty 43) and "anonymous story" (traffic 42, difficulty 36) have strong search volume and manageable difficulty. Adding them to the keyword field and weaving them into the description can unlock new impressions.
The app is not charted in the Social Networking category, meaning it receives no category‑based exposure. Optimizing the subtitle and keyword set for category‑specific terms (e.g., "postcard exchange", "send postcard") can help the app appear in category rankings.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Your app description is only 270 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Lost Post has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on January 29, 2026.
Lost Post is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Lost Post are escape game: Lost POST, Tinder Dating App: Date & Chat, Benji the Bear. These apps appear next to Lost Post on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Lost Post is listed in the Social Networking category on the Apple App Store.
Based on this audit, Lost Post should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lost Post.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.