tapPHR

The exact‑match brand term "tapphr" ranks #1 with 81 traffic and moderate difficulty (37), giving the app a foothold in search. Leverage this by keeping the brand term prominent in the title and subtitle.

The app shows a 0.0 rating with no reviews, contributing to a low Quality Score (50%). This harms conversion and Apple’s algorithmic trust. Implement an in‑app prompt and incentive program to collect authentic reviews quickly.

Only 1 of the top 10 target keywords is ranked. High‑traffic, medium‑difficulty terms like "patient records" (traffic 51, diff 39) and "medical records" (traffic 70, diff 35) are unranked, limiting discoverability.

Keywords such as "patient records", "medical records", and "electronic health records" have traffic >40 and difficulty in the 30‑40 range. Adding them to the 100‑character keyword field and weaving them into the subtitle/description can generate rankings within 4‑6 weeks.

At $1.99, the app is priced higher than many free or freemium health record tools, which may suppress downloads and chart placement. Testing a free‑to‑try model or a lower price point can improve install velocity and, consequently, rankings.