This audit was generated on February 23, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| my address book | #1 | — | ||||
| address book | #3 | |||||
| contact manager | Not ranked | — | — | |||
| contacts backup | Not ranked | — | — | |||
| duplicate contacts | Not ranked | — | — | |||
| contact organizer | Not ranked | — | — | |||
| phonebook app | Not ranked | — | — | |||
| contacts merge | Not ranked | — | — | |||
| import contacts | Not ranked | — | — | |||
| contact backup | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Communication
Productivity
Communication
Occurrence count shows how many keywords each competitor appears on
Productivity chart position
Microsoft Copilot
ChatGPT
Grok • Smartest AI Advisor
Google Gemini
Microsoft Word: Edit Documents
Claude by Anthropic
Adobe Acrobat Reader: Edit PDF
PDF Reader - PDF Viewer
Microsoft Excel: Spreadsheets
AI Chatbot - Nova
Google Docs
DuckDuckGo, Duck.ai, & VPN
ID.me Authenticator
MiraClean - File Manager
Xfinity
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app enjoys a strong keywords foundation (91% score, 2 of top 10 ranked) but suffers from low chart visibility and a modest quality score (50%). Immediate focus should be on expanding keyword rankings and boosting app quality to drive downloads and improve chart placement.
The app achieved a 91% keywords score, ranking #1 for "my address book" and #3 for "address book" which together account for 44% and 53% traffic respectively. Leverage this momentum by reinforcing these terms in the title and short description.
Both ranked keywords have relatively low difficulty (37–42), indicating the app can capture additional high‑traffic terms without intense competition. Target similar low‑difficulty keywords to expand rankings.
Charts score is 0% – the app is not appearing in any global or category rankings. Without chart visibility, organic discovery is limited, especially for productivity users.
Key terms such as "contact manager" (traffic 68, difficulty 54), "contacts backup" (67), and "duplicate contacts" (63) are not ranked, representing missed opportunities worth ~200 combined traffic.
Quality score sits at 50%; adding localized screenshots, a short promo video, and a compelling feature list can raise conversion rates and overall rating, which in turn helps chart algorithms.
Actionable recommendations to improve your visibility
Your description is 1914 characters, providing good keyword density and information for users.
18 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): my address book.
Score of 71/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Common questions about this ASO audit.
Address Book & Contacts has a visibility score of 71 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on February 23, 2026.
Address Book & Contacts is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Address Book & Contacts are Address Book, Contacts, Contacts+. These apps appear next to Address Book & Contacts on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Address Book & Contacts is listed in the Productivity category on the Google Play.
Based on this audit, Address Book & Contacts should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Address Book & Contacts.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.