How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splito | #1 | — |  |     | ||
| split expenses | #53 |  |  |      | ||
| expense split | #75 |  |  |  | ||
| expense tracker | Not ranked | — | — |      | ||
| bill splitter | Not ranked | — | — |    | ||
| group expenses | Not ranked | — | — | | ||
| split bills | Not ranked | — | — |  | ||
| expense manager | Not ranked | — | — |    | ||
| track expenses | Not ranked | — | — |   | ||
| split payments | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Splito shows a strong brand presence by ranking #1 for its own name, but overall ASO performance is poor with only 3 of 10 target keywords ranked and a low quality score. Immediate focus should be on expanding keyword coverage and boosting store‑page quality to improve visibility.
The app ranks #1 for the exact brand term "splito" with low difficulty (45) and a modest traffic of 10, confirming that users searching for the app can find it instantly. Leverage this by reinforcing the brand in the title and short description.
Only 3 of the 10 analyzed keywords are ranked (30% coverage) resulting in a Keywords Score of 15%. Core terms like "bill splitter" and "split bills" have moderate‑to‑good KEI (0.51–0.75) but are not appearing in search results.
Quality Score is 50% with no user reviews (0 ⭐) and no visible chart rankings, indicating poor conversion assets and credibility. This hampers click‑through and install rates.
Although the TOP OPPORTUNITIES list shows no clear winnable terms, the unranked keyword "split bills" has the highest KEI (0.75) and strong traffic (49). Adding "split bills" and other moderate‑KEI terms like "bill splitter" and "split payments" to the title, short description, and body copy can capture untapped demand.
Upgrade the icon, feature graphic, and screenshots with clear value‑prop messages (e.g., "Track group expenses instantly") and localized copy that includes target keywords. Adding a short video can also lift the Quality Score above 70% and improve install conversion.
Actionable recommendations to improve your visibility
Your description is 2557 characters, providing good keyword density and information for users.
16 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Splito: Split expenses easy has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
Splito: Split expenses easy is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Splito: Split expenses easy are Splito - Travel, Track, Split, Wesplit: split bill, expenses, Family budget—Spending tracker. These apps appear next to Splito: Split expenses easy on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Splito: Split expenses easy is listed in the Lifestyle category on the Google Play.
Based on this audit, Splito: Split expenses easy should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Splito: Split expenses easy.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US