NutriSnap - Food Scanner

Only 1 of the top 10 target keywords is ranked (nutrisnap at 16) despite high traffic potential (e.g., diet tracker traffic 88). The app currently ranks for none of the high‑volume terms like "food scanner" or "calorie counter". Expand the keyword set and prioritize medium‑difficulty, high‑traffic keywords.

The app shows a 0.0 rating with no reviews, which harms conversion and Apple’s quality score (50%). Lack of social proof discourages downloads. Implement an in‑app review prompt and incentivize early users to leave feedback.

Current title "NutriSnap - Food Scanner" does not fully exploit high‑traffic keywords. Adding terms like "Calorie Counter" or "Nutrition Tracker" to the subtitle can capture additional search volume without exceeding the 30‑character limit.

The brand keyword "nutrisnap" already ranks at 16 with traffic 44 and moderate difficulty (56). Leverage this by reinforcing the brand in the title and keyword field to retain existing visibility while expanding into new terms.

Quality score is only 50%. Upgrading screenshots, adding an App Store preview video, and highlighting the AI photo‑to‑nutrition feature can improve conversion and indirectly boost rankings.

Competitor CalSnap ranks for shared keywords and holds higher visibility. Conduct a gap analysis to identify untapped keywords where difficulty is ≤50 (e.g., "nutrition insights" difficulty 36) and add them to the keyword list.