CarGurus Dealer: VINs & Leads

The app ranks #2 for 'cargurus' (84 traffic) and #1 for 'dealership leads', leveraging the parent brand's authority. This creates a defensive moat against competitors like DealerCenter Mobile. Maintain this by consistently reinforcing brand terms in metadata.

Three high-value keywords are not ranked: 'vin scanner' (60 traffic), 'inventory management' (57 traffic), and 'vehicle scanner' (44 traffic)—despite these being core app features per the description. This represents significant lost organic acquisition from dealers searching for VIN scanning solutions.

The 0% Charts Score with no category ranking in Business limits discoverability. With competitors like LoJack Dealer ranking ahead, the app loses browse traffic. The category placement may be too broad; 'Business' competes against 500K+ apps versus a more targeted auto dealer category.

'car pricing tool' at rank 11 and 'dealership management' at rank 15 are teetering on page-one thresholds. With difficulty scores of 40 and 35 respectively, strategic metadata placement and review velocity could push these into top-10 positions with minimal effort.

Only 2 shared keywords with DealerCenter Mobile and 1 with CARFAX suggests underexploited competitive keyword space. Analyzing competitor metadata for terms like 'dealer login', 'floor plan', or 'auction access' could reveal untapped traffic sources with lower difficulty scores.

104 reviews with 3.9 rating signals limited social proof versus likely competitors. The 2026 update date is favorable, but review quantity restricts keyword ranking velocity—Google's algorithm weights review count for ranking in competitive search results.