This audit was generated on April 28, 2026
The data may no longer be up to date.
This audit was generated on April 28, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dealership leads | #1 | — |  |     | ||
| cargurus | #2 |  |  |   | ||
| dealer app | #3 |  |  |   | ||
| auto dealer software | #6 |  |  |     | ||
| car pricing tool | #11 | |  |     | ||
| dealership management | #15 | | |      | ||
| car inventory app | #33 |  |  |     | ||
| vin scannerOpportunity | Not ranked | — | — |      | ||
| inventory managementOpportunity | Not ranked | — | — |      | ||
| vehicle scannerOpportunity | Not ranked | — | — |     |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
CarGurus Dealer shows strong keyword performance with 94% keyword score and #1 ranking for 'dealership leads', but suffers from zero chart visibility and three critical unranked keywords including high-traffic terms 'vin scanner' (60 traffic). The app needs immediate optimization to capture missed high-intent traffic while defending its strong branded position.
The app ranks #2 for 'cargurus' (84 traffic) and #1 for 'dealership leads', leveraging the parent brand's authority. This creates a defensive moat against competitors like DealerCenter Mobile. Maintain this by consistently reinforcing brand terms in metadata.
Three high-value keywords are not ranked: 'vin scanner' (60 traffic), 'inventory management' (57 traffic), and 'vehicle scanner' (44 traffic)—despite these being core app features per the description. This represents significant lost organic acquisition from dealers searching for VIN scanning solutions.
The 0% Charts Score with no category ranking in Business limits discoverability. With competitors like LoJack Dealer ranking ahead, the app loses browse traffic. The category placement may be too broad; 'Business' competes against 500K+ apps versus a more targeted auto dealer category.
'car pricing tool' at rank 11 and 'dealership management' at rank 15 are teetering on page-one thresholds. With difficulty scores of 40 and 35 respectively, strategic metadata placement and review velocity could push these into top-10 positions with minimal effort.
Only 2 shared keywords with DealerCenter Mobile and 1 with CARFAX suggests underexploited competitive keyword space. Analyzing competitor metadata for terms like 'dealer login', 'floor plan', or 'auction access' could reveal untapped traffic sources with lower difficulty scores.
104 reviews with 3.9 rating signals limited social proof versus likely competitors. The 2026 update date is favorable, but review quantity restricts keyword ranking velocity—Google's algorithm weights review count for ranking in competitive search results.
Actionable recommendations to improve your visibility
15 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 3 keyword(s): dealer app, dealership leads, auto dealer software.
Score of 74/100 indicates solid app store presence.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
CarGurus Dealer: VINs & Leads has a visibility score of 74 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 28, 2026.
CarGurus Dealer: VINs & Leads is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of CarGurus Dealer: VINs & Leads are DealerCenter Mobile, CarGurus: Used & New Cars, CARFAX - New & Used Cars. These apps appear next to CarGurus Dealer: VINs & Leads on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
CarGurus Dealer: VINs & Leads is listed in the Business category on the Google Play.
Based on this audit, CarGurus Dealer: VINs & Leads should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CarGurus Dealer: VINs & Leads.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US