This audit was generated on April 25, 2026
The data may no longer be up to date.
This audit was generated on April 25, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| birding guide | #5 |  |  |     | ||
| bird life list | #20 | | |     | ||
| bird watching | #35 |  |  |   | ||
| bird sightings | #43 |  | |   | ||
| birdr | Not ranked | — | — |      | ||
| bird identificationOpportunity | Not ranked | — | — |   | ||
| bird trackerOpportunity | Not ranked | — | — |  | ||
| bird species identifierOpportunity | Not ranked | — | — |   | ||
| bird call identifierOpportunity | Not ranked | — | — | | ||
| birding communityOpportunity | Not ranked | — | — |  |
Apps positioned directly before or after yours on keywords
Reference
Photo & Video
Lifestyle
Reference
Reference
Education
Reference
Occurrence count shows how many keywords each competitor appears on
Reference chart position
Merlin Bird ID by Cornell Lab
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Birdr has an excellent quality score (100%) and a perfect 5‑star rating, but its ASO visibility is low (34/100) due to poor keyword rankings and lack of category traction. Immediate focus should be on metadata optimization to capture high‑traffic, moderate‑difficulty keywords.
The app scores 100% on quality and holds a 5.0 rating despite having no reviews, indicating solid functionality and user satisfaction. Maintain this quality while building social proof.
Only 1 of 10 target keywords is ranked (birding guide at #5). Core terms like "bird identification" (traffic 41, difficulty 40) and "bird call identifier" (traffic 64, difficulty 42) are not ranked, dragging the overall visibility score to 34/100.
The app is in the Reference category but is not ranked, limiting exposure in a high‑traffic section. A secondary category such as Education can capture additional organic traffic.
Keywords with the highest search volume (e.g., bird call identifier, bird tracker, bird sightings) have moderate difficulty (38‑43). Adding these to the keyword field, title/subtitle, and screenshots can quickly improve rankings.
Picture Bird outranks Birdr on shared keywords. By inserting the two missing shared keywords into the keyword list and subtitle, Birdr can directly challenge the competitor’s positions.
Zero reviews means no organic rating boost. Implement an in‑app prompt after a successful bird ID to request a 5‑star review, aiming for at least 30 reviews to improve credibility and ranking.
Actionable recommendations to improve your visibility
Your description is 3155 characters, providing good keyword density and information for users.
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): birding guide.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Birdr - Birding & Bird ID has a visibility score of 34 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 25, 2026.
Birdr - Birding & Bird ID is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Birdr - Birding & Bird ID are Picture Bird: Bird identifier, Merlin Bird ID by Cornell Lab, BirdSnap-Smart Bird Feeder. These apps appear next to Birdr - Birding & Bird ID on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Birdr - Birding & Bird ID is listed in the Reference category on the Apple App Store.
Based on this audit, Birdr - Birding & Bird ID should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birdr - Birding & Bird ID.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US