Hike Log & Replay - Trailfold

The app's Quality Score is 50%, indicating that its icon, screenshots, and overall stability meet basic ASO standards. Maintaining these assets while improving other signals will protect existing conversion potential.

None of the 10 analyzed keywords rank in the top 10; the highest rank is "trailfold" at #18 with only 40 monthly searches. This lack of ranking blocks organic discovery and should be addressed first.

High‑volume terms such as "hike tracker" (79 searches) and "gps tracker" (74 searches) are not ranked. Incorporating these keywords into the title, subtitle, and keyword field can dramatically increase visibility.

PackLight, a competitor ahead in rankings, shares at least one keyword. Analyzing PackLight's metadata will reveal which term is driving its success, allowing you to adopt the same keyword for better ranking.

The app currently has 0 reviews and a 0.0 rating, which harms conversion rates. Implementing an in‑app prompt after a completed hike can start generating 5‑star reviews quickly.

Trailfold is not ranked in the Health & Fitness category, limiting exposure on category charts. Securing top‑10 keyword rankings and accumulating reviews will unlock category placement.