How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| flexible spending account | #1 | Live trend | — |  | |||
| health savings account | #22 | Live trend |  |  | |||
| hsa transactions | #81 | Live trend |  |  | |||
| wex health | Not ranked | Live trend | — | — | |||
| fsa manager | Not ranked | Live trend | — | — | |||
| medical expense tracker | Not ranked | Live trend | — | — | |||
| benefits account manager | Not ranked | Live trend | — | — | |||
| health reimbursement account | Not ranked | Live trend | — | — | |||
| claim submission | Not ranked | Live trend | — | — | |||
| hra manager | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
The app’s ASO performance is low (visibility score 29/100) despite a decent quality score (63%). Immediate focus should be on expanding keyword coverage and improving metadata to capture high‑traffic health‑benefit terms.
The app ranks #1 for the high‑intent keyword "flexible spending account" (traffic 36, difficulty 34), showing it can win top positions when metadata aligns with search intent.
Only 3 of the 10 target keywords are ranked; 7 high‑traffic terms such as "health savings account" (traffic 37) and "fsa manager" (traffic 45) are not ranked, causing a 35% keyword score.
Charts score is 0% with no presence in global or category charts, limiting organic discovery and user trust.
Integrate top‑traffic, low‑difficulty keywords (e.g., "health savings account" difficulty 29, "hsa transactions" difficulty 25) into the app title, short description, and long description to improve rankings.
Current rating is 3.4 / 5 from 176 reviews; raising the rating above 4.0 and increasing review count will lift the quality score and conversion rate.
Modern, benefit‑focused screenshots and a clearer icon can improve click‑through rates, aiding chart eligibility and overall visibility.
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Spending Account Mobile Center has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 7, 2026.
Spending Account Mobile Center is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Spending Account Mobile Center are Optum Bank, Cash App, TransUnion®. These apps appear next to Spending Account Mobile Center on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Spending Account Mobile Center is listed in the Health & Fitness category on the Google Play.
Based on this audit, Spending Account Mobile Center should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Spending Account Mobile Center.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
