This audit was generated on April 30, 2026
The data may no longer be up to date.
This audit was generated on April 30, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess puzzle | #47 |  |  |      | ||
| chess game | Not ranked | — | — |      | ||
| chess game offlineOpportunity | Not ranked | — | — |  | ||
| learn chess | Not ranked | — | — |     | ||
| chess tactics | Not ranked | — | — |    | ||
| chess engineOpportunity | Not ranked | — | — |      | ||
| two player chessOpportunity | Not ranked | — | — |   | ||
| chess endgame | Not ranked | — | — |      | ||
| chess board gameOpportunity | Not ranked | — | — | | ||
| play chess | Not ranked | — | — |  |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a very low visibility score (10/100) primarily due to poor keyword rankings and missing chart presence, despite a solid quality score (75%). Immediate focus should be on keyword optimization and category positioning to unlock traffic.
Only 1 of the 10 target keywords ("chess puzzle") ranks at 47, with the rest unranked despite decent search volumes (e.g., "two player chess" 78, "play chess" 63). This indicates insufficient keyword relevance in the title, short description, and metadata.
Charts Score is 0% – the app is not appearing in any global or category top charts, limiting organic discoverability. Without chart traction, Google’s algorithm deprioritizes the listing.
Current title "Chess Game - Chess Puzzle" does not include high‑traffic, low‑difficulty keywords such as "two player chess" (traffic 78, difficulty 45) or "learn chess" (traffic 52, difficulty 71). Adding 1‑2 of these can boost relevance without exceeding length limits.
Quality Score is 75%, indicating good user experience (rating 4.6, 477 reviews). Leverage this strength in the description and promotional graphics to improve conversion rates.
The first 500 characters are generic and lack keyword density. Integrate top‑performing keywords naturally (e.g., "play chess offline", "chess tactics", "chess endgame") and expand the description to at least 4,000 characters to capture more relevance signals.
Competitor Endspiel ranks for shared keywords and is ahead in puzzles. Differentiate by highlighting unique features (e.g., 2500 puzzles, offline mode) and use competitor‑derived keywords where difficulty is moderate (e.g., "chess engine" difficulty 55).
Actionable recommendations to improve your visibility
13 screenshots give users a comprehensive view of your app.
Your 4.6 star rating builds user trust and improves conversion rates.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 10/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Chess Game - Chess Puzzle has a visibility score of 10 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
Chess Game - Chess Puzzle is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Chess Game - Chess Puzzle are Endspiel - Chess Puzzles, Chess Coach. These apps appear next to Chess Game - Chess Puzzle on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Chess Game - Chess Puzzle is listed in the Game Board category on the Google Play.
Based on this audit, Chess Game - Chess Puzzle should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Game - Chess Puzzle.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US