How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess puzzle | #47 | |||||
| chess game | Not ranked | — | — | |||
| chess game offline | Not ranked | — | — | |||
| learn chess | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| chess engine | Not ranked | — | — | |||
| two player chess | Not ranked | — | — | |||
| chess endgame | Not ranked | — | — | |||
| chess board game | Not ranked | — | — | |||
| play chess | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a very low visibility score (10/100) primarily due to poor keyword rankings and missing chart presence, despite a solid quality score (75%). Immediate focus should be on keyword optimization and category positioning to unlock traffic.
Only 1 of the 10 target keywords ("chess puzzle") ranks at 47, with the rest unranked despite decent search volumes (e.g., "two player chess" 78, "play chess" 63). This indicates insufficient keyword relevance in the title, short description, and metadata.
Charts Score is 0% – the app is not appearing in any global or category top charts, limiting organic discoverability. Without chart traction, Google’s algorithm deprioritizes the listing.
Current title "Chess Game - Chess Puzzle" does not include high‑traffic, low‑difficulty keywords such as "two player chess" (traffic 78, difficulty 45) or "learn chess" (traffic 52, difficulty 71). Adding 1‑2 of these can boost relevance without exceeding length limits.
Quality Score is 75%, indicating good user experience (rating 4.6, 477 reviews). Leverage this strength in the description and promotional graphics to improve conversion rates.
The first 500 characters are generic and lack keyword density. Integrate top‑performing keywords naturally (e.g., "play chess offline", "chess tactics", "chess endgame") and expand the description to at least 4,000 characters to capture more relevance signals.
Competitor Endspiel ranks for shared keywords and is ahead in puzzles. Differentiate by highlighting unique features (e.g., 2500 puzzles, offline mode) and use competitor‑derived keywords where difficulty is moderate (e.g., "chess engine" difficulty 55).
Actionable recommendations to improve your visibility
13 screenshots give users a comprehensive view of your app.
Your 4.6 star rating builds user trust and improves conversion rates.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 10/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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