How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| garry kasparov | #1 | — | ||||
| chess king | #56 | |||||
| chess games | Not ranked | — | — | |||
| chess strategy | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| chess lessons | Not ranked | — | — | |||
| chess exercises | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| chess courses | Not ranked | — | — | |||
| learn chess | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app ranks #1 for the brand keyword "garry kasparov" but fails to capture the majority of high‑traffic generic chess keywords, resulting in a modest visibility score of 69/100 and no chart rankings.
The app holds the #1 position for the highly relevant keyword "garry kasparov" (traffic 51, difficulty 34), driving organic installs from brand‑search users. Leverage this by cross‑linking other assets to reinforce the brand signal.
Only 2 of the 10 analyzed keywords are ranked ("garry kasparov" and "chess king" at rank 56). High‑traffic terms like "chess games" (traffic 86) and "chess strategy" (traffic 48) are not ranked, costing potential discovery.
Charts Score is 0%, meaning the app does not appear in any top‑list (global or category). This drastically reduces exposure to casual browsers who rely on rankings for discovery.
The first 500 characters cut off abruptly and contain limited keyword density. Important traffic keywords are missing, and the description fails to highlight key features that Google’s algorithm favors.
Integrate top‑traffic keywords (e.g., "chess games", "chess strategy", "chess tactics", "learn chess") into the app title, short description, and early part of the long description while preserving the brand name. This can improve rankings for multiple high‑volume terms.
Current quality score (63%) suggests room for improvement in screenshots and promo video. Adding keyword‑focused captions and showcasing unique features (Kasparov commentary, 225 exercises) can boost conversion and overall quality signals.
Actionable recommendations to improve your visibility
Your description is 2515 characters, providing good keyword density and information for users.
Score of 69/100 indicates solid app store presence.
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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