Total Washout: Surf Arcade

The app ranks #1 for its exact name “total washout” and for the phrase “surf arcade”, capturing high traffic (51 and 48) with low difficulty, providing a solid foundation for discovery. Leverage this by reinforcing the brand in the title and subtitle.

Eight of the ten analyzed high‑traffic keywords (e.g., “surfing games”, “endless runner”, “bullet hell”) are not ranked despite traffic scores above 45 and moderate difficulty, limiting organic reach. Incorporate these terms into the keyword field, subtitle, and description.

The app has a 0‑star rating with zero reviews and a Quality Score of 50 %, which harms conversion and ranking. Implement a review prompt and address any bugs to boost ratings quickly.

Current assets appear sub‑optimal, contributing to a low quality score. Create high‑impact, localized screenshots and a 15‑second gameplay trailer to improve click‑through rate and perceived quality.

Competitors Hungry Shark Evolution and Subway Surfers City share only one keyword each and rank behind you. Target the uncovered keywords they ignore (e.g., “shark attack”, “wave drawing”) to capture their spill‑over traffic.

With a strong keyword foundation, run A/B tests on title, subtitle, and promotional text to find the combination that maximizes impressions for high‑traffic terms like “surfing games” and “endless runner”.