Sorted : Mental Health

The app ranks #1 for the keyword “sorted” with traffic potential of 67, providing a solid foothold for brand‑driven searches. Leverage this by reinforcing the brand name in the title and short description to maintain the advantage.

Only 1 of the 10 target keywords is ranked; 9 high‑traffic terms (e.g., “mental health”, “anxiety relief”, “stress management”) are missing despite traffic scores ranging from 42‑65. This drives the 18% Keywords Score.

The Quality Score is 38% combined with a 3.1‑star rating from 192 reviews, indicating poor user satisfaction and limited social proof, which harms conversion and ranking.

Charts Score is 0% – the app does not appear in any global or category top‑charts, limiting organic exposure and algorithmic boost.

Incorporate the missing high‑traffic keywords naturally into the short and full description (e.g., “anxiety relief”, “stress management”). Add localized copy, new screenshots, and a short video highlighting NHS accreditation to improve Quality Score and click‑through rates.