Meru Health

The app ranks #1 for the exact brand term "meru health" with 68 traffic and moderate difficulty (42), indicating strong brand awareness. Leverage this by reinforcing the brand name in the title and description to retain this advantage.

Only 1 of the 10 target keywords is ranked (10%). High‑traffic terms like "mental health support" (traffic 41) and "therapy online" (traffic 46) are not appearing, limiting discoverability. This is the biggest driver of the low visibility score.

Charts Score is 0% – the app does not appear in global or category top charts, which reduces organic exposure and credibility. Without chart placement, even good ratings won’t translate to downloads.

Google Play uses title and short description for ASO. Adding high‑volume terms such as "online therapy", "mental health support" and "anxiety treatment" can improve rankings without sacrificing brand identity. Ensure natural phrasing and stay within character limits.

The only listed competitor (UMR | Health) shares just one keyword. Conduct a deeper competitor keyword audit to identify uncovered terms (e.g., "licensed therapist", "virtual therapist") and target them to capture unmet search demand.