Happy Merge Diary

The app’s quality score is 88%, indicating strong performance, stability, and user experience, which supports higher conversion once visibility improves.

Only 1 of the 10 target keywords (the exact app name) is ranked, while high‑traffic terms like "merge games" (traffic 77) and "cooking games" (traffic 86) are not appearing at all.

The current title contains only the brand phrase. Adding a secondary high‑traffic keyword such as "Merge Puzzle" or "Cooking Games" could capture additional searches without exceeding the 30‑character limit.

The first 500 characters mention only generic terms. The long description lacks many target keywords (e.g., "restaurant games", "kitchen decoration"). Incorporating them naturally can improve relevance scores.

Competitor "Happy Merge Home" shares only one keyword. By targeting the unclaimed high‑traffic keywords (e.g., "food decorating", "kitchen design"), the app can capture search volume the competitor ignores.