This audit was generated on May 2, 2026
The data may no longer be up to date.
This audit was generated on May 2, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| happy merge diary | #1 | — |  |     | ||
| merge gamesOpportunity | Not ranked | — | — |      | ||
| food theme gamesOpportunity | Not ranked | — | — |      | ||
| kitchen designOpportunity | Not ranked | — | — |      | ||
| restaurant gamesOpportunity | Not ranked | — | — |      | ||
| merge puzzle | Not ranked | — | — |     | ||
| cooking gamesOpportunity | Not ranked | — | — |    | ||
| food decoratingOpportunity | Not ranked | — | — |      | ||
| kitchen decorationOpportunity | Not ranked | — | — |  | ||
| merge adventure | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Game Casual
Occurrence count shows how many keywords each competitor appears on
Game Casual chart position
Coin Master - Board Adventure
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Coin Master
Candy Crush Saga
Township
Matching Go! - Puzzle Games
Tasty Travels: Merge Game
Neon Pool Charm
3D Bubble Shoot - ASMR Game
Dicero
FishStrike: win real cash
Offline Games - No Wifi Games
Last Light
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Happy Merge Diary has an excellent quality score (88%) and ranks #1 for its exact title, but suffers from poor keyword coverage (16%) and no chart presence, limiting discoverability. Immediate focus should be on expanding keyword footprint across title, subtitle, and description while leveraging competitor gaps.
The app’s quality score is 88%, indicating strong performance, stability, and user experience, which supports higher conversion once visibility improves.
Only 1 of the 10 target keywords (the exact app name) is ranked, while high‑traffic terms like "merge games" (traffic 77) and "cooking games" (traffic 86) are not appearing at all.
The current title contains only the brand phrase. Adding a secondary high‑traffic keyword such as "Merge Puzzle" or "Cooking Games" could capture additional searches without exceeding the 30‑character limit.
The first 500 characters mention only generic terms. The long description lacks many target keywords (e.g., "restaurant games", "kitchen decoration"). Incorporating them naturally can improve relevance scores.
Competitor "Happy Merge Home" shares only one keyword. By targeting the unclaimed high‑traffic keywords (e.g., "food decorating", "kitchen design"), the app can capture search volume the competitor ignores.
Actionable recommendations to improve your visibility
Your description is 1617 characters, providing good keyword density and information for users.
40 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Happy Merge Diary has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 2, 2026.
Happy Merge Diary is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Happy Merge Diary are Happy Merge Home: ASMR. These apps appear next to Happy Merge Diary on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Happy Merge Diary is listed in the Game Casual category on the Google Play.
Based on this audit, Happy Merge Diary should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Happy Merge Diary.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US