Betpuck

The exact app name "betpuck" ranks #1 with 51 monthly searches, giving the app immediate discoverability for brand‑direct users. Leverage this by ensuring the title remains unchanged and by adding supporting keywords in the subtitle and short description.

Only 1 of the 10 target keywords ranks (10% keyword score). High‑traffic terms like "hockey betting" (45 searches) and "ice hockey" (65 searches) are not ranking, limiting reach. Revise the metadata to incorporate these terms naturally.

The app has 0 reviews and no rating, causing a 50% quality score penalty and reducing trust. Lack of social proof also harms conversion rates on the store page.

Keywords such as "ice hockey" (65 searches, difficulty 47) and "nhl predictions" (57 searches, difficulty 35) have moderate difficulty and strong demand. Targeting them can quickly boost the Keywords Score from 17% toward 40‑50%.

Quality score is only 50%, likely due to missing or low‑impact screenshots, video, and localized copy. Adding 5‑6 high‑resolution screenshots plus a 15‑second gameplay video that highlights private competitions will improve conversion and quality score.

The app mentions French Ligue Magnus and Swiss National League but the store listing is only in English. Localizing title, short description, and keywords for French and German markets can capture additional traffic (e.g., "pari hockey" in French).