This audit was generated on April 28, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| birthday buddy | #2 | |||||
| ai birthday messages | #25 | |||||
| birthday remindersOpportunity | Not ranked | — | — | |||
| personalized birthday wishesOpportunity | Not ranked | — | — | |||
| birthday calendarOpportunity | Not ranked | — | — | |||
| birthday wish generatorOpportunity | Not ranked | — | — | |||
| custom birthday greetingsOpportunity | Not ranked | — | — | |||
| birthday alertsOpportunity | Not ranked | — | — | |||
| unique birthday wishesOpportunity | Not ranked | — | — | |||
| birthday organizerOpportunity | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Lifestyle
Entertainment
Utilities
Entertainment
Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
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Tinder Dating App: Date & Chat
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Hinge Dating App: Match & Date
Duet Dating App: Chat & Meet
Lemon8 - Lifestyle Community
Booksy for Customers
Google Home
myQ Garage & Access Control
Amazon Alexa
Toyota
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Birthday Buddy ranks well for its brand keyword but suffers from poor overall visibility, with only 2 of 10 target keywords ranked and no chart or category placement. Immediate focus should be expanding keyword coverage and boosting app quality to drive rankings and downloads.
The app holds a #2 position for "birthday buddy" (traffic 36, difficulty 35), providing a solid foundation for visibility. Leverage this by keeping the brand term in the title and ensuring it remains prominent.
Only 2 of the 10 analyzed keywords are ranked; high‑traffic terms like "birthday reminders" (traffic 37) and "personalized birthday wishes" (traffic 31) are absent from the rankings. This limits discoverability across core user intents.
The app has 0 reviews and a quality score of 50%, indicating missing assets (screenshots, preview video) and low user trust. This hampers conversion and can affect algorithmic ranking.
Target unranked keywords with traffic >35 and difficulty <40 (e.g., "birthday calendar" difficulty 48 is high, but "birthday alerts" difficulty 28). Incorporate them into the subtitle, keyword field, and description to improve ranking potential.
Add 5‑6 high‑resolution screenshots, a 15‑second preview video showcasing the AI wish generator, and localized graphics. Improved visual appeal can raise the quality score and click‑through rate.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Birthday Buddy: AI Wishes has a visibility score of 32 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 28, 2026.
Birthday Buddy: AI Wishes is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Birthday Buddy: AI Wishes are BirthdayBuddy App, Birthday Reminder & Tracker©, Heat: Ai Girlfriend Chatbot. These apps appear next to Birthday Buddy: AI Wishes on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Birthday Buddy: AI Wishes is listed in the Lifestyle category on the Apple App Store.
Based on this audit, Birthday Buddy: AI Wishes should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birthday Buddy: AI Wishes.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.