How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| birthday buddy | #2 | |||||
| ai birthday messages | #25 | |||||
| birthday reminders | Not ranked | — | — | |||
| personalized birthday wishes | Not ranked | — | — | |||
| birthday calendar | Not ranked | — | — | |||
| birthday wish generator | Not ranked | — | — | |||
| custom birthday greetings | Not ranked | — | — | |||
| birthday alerts | Not ranked | — | — | |||
| unique birthday wishes | Not ranked | — | — | |||
| birthday organizer | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Birthday Buddy ranks well for its brand keyword but suffers from poor overall visibility, with only 2 of 10 target keywords ranked and no chart or category placement. Immediate focus should be expanding keyword coverage and boosting app quality to drive rankings and downloads.
The app holds a #2 position for "birthday buddy" (traffic 36, difficulty 35), providing a solid foundation for visibility. Leverage this by keeping the brand term in the title and ensuring it remains prominent.
Only 2 of the 10 analyzed keywords are ranked; high‑traffic terms like "birthday reminders" (traffic 37) and "personalized birthday wishes" (traffic 31) are absent from the rankings. This limits discoverability across core user intents.
The app has 0 reviews and a quality score of 50%, indicating missing assets (screenshots, preview video) and low user trust. This hampers conversion and can affect algorithmic ranking.
Target unranked keywords with traffic >35 and difficulty <40 (e.g., "birthday calendar" difficulty 48 is high, but "birthday alerts" difficulty 28). Incorporate them into the subtitle, keyword field, and description to improve ranking potential.
Add 5‑6 high‑resolution screenshots, a 15‑second preview video showcasing the AI wish generator, and localized graphics. Improved visual appeal can raise the quality score and click‑through rate.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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