How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| basis budget | #1 | — | ||||
| money tracker | #53 | |||||
| zero based budgeting | #68 | |||||
| budget tracker | #75 | |||||
| budgeting tools | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| net worth tracking | Not ranked | — | — | |||
| spending limits | Not ranked | — | — | |||
| financial planning | Not ranked | — | — | |||
| expense manager | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
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Utilities
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Liberty Mutual Mobile
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Capital One Mobile
Venmo
Chase Mobile®: Bank & Invest
Progressive
Intuit Credit Karma
Chime® – Mobile Banking
Kalshi: Trade News & Sports
OnePay – Mobile Banking
Klarna: Smarter everyday money
Wells Fargo Mobile®
State Farm®
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Basis Budget ranks #1 for its brand keyword but struggles with overall visibility, ranking for only 4 of 10 target keywords and lacking chart presence. Immediate focus should be on expanding keyword coverage and improving app store assets to boost discoverability.
The app’s exact name "basis budget" holds the #1 position with 46 monthly searches and a moderate difficulty (40), providing a solid anchor for ASO. Leverage this by keeping the brand name unchanged while adding complementary high‑traffic keywords in the subtitle and keyword field.
Only 4 of the 10 analyzed keywords rank, with core terms like "personal finance" and "budget tracker" not appearing in the top 100 despite traffic of 56 and 50 respectively. This limits organic reach across high‑volume searches.
The app is absent from both global and category charts, contributing to the low visibility score (0%). Without chart traction, discoverability is heavily dependent on keyword performance.
Incorporate unranked high‑traffic keywords such as "personal finance", "budget tracker", "expense manager", and "financial planning" into the 100‑character keyword field and subtitle. Prioritize terms with difficulty <40 to improve ranking potential.
Current rating is 0.0 with no reviews, harming conversion. Implement a gentle in‑app review prompt after a key milestone (e.g., after the first budget is saved) to collect at least 20 4‑star+ reviews within 30 days.
Actionable recommendations to improve your visibility
Your description is 2288 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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