How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| family photo widget | #44 | |||||
| pretzel | #86 | |||||
| private family photos | Not ranked | — | — | |||
| home screen widget | Not ranked | — | — | |||
| family picture sharing | Not ranked | — | — | |||
| private photo sharing | Not ranked | — | — | |||
| family updates | Not ranked | — | — | |||
| photo widget | Not ranked | — | — | |||
| family circle app | Not ranked | — | — | |||
| shared family photos | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Food & Drink
Productivity
Business
Photo & Video
Occurrence count shows how many keywords each competitor appears on
Photo & Video chart position
CapCut: Photo & Video Editor
YouTube
Canva: AI Video & Photo Editor
Snapchat
Google Photos: Backup & Edit
Edits: Video Editor
AI Video - AI Video Generator
Hypic - Photo Editor & AI Art
Ink Cards: Send Custom Cards
Twitch: Live Streaming
Picsart AI Photo Editor, Video
Amazon Photos: Photo & Video
PhotoCircle
TikTok Studio
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Pretzel sits at an 11/100 visibility score with only 2 keywords ranked and zero reviews, making it nearly invisible on the App Store. To lift installs, the team must fix keyword targeting, refresh store assets and trigger a first wave of ratings before competitors solidify positions.
Only 2 of 10 tracked terms rank at all, and the branded head-term “pretzel” is buried at #86. Move secondary terms (photo widget, family picture sharing, private photo sharing) into subtitle, keyword field and first-line description to increase relevancy for multiple mid-tail searches with traffic ~48-54.
0.0 rating and 0 reviews tanks conversion; 90% of top Photo & Video apps show ≥4.3★ with 1k+ reviews. Run an in-app rating prompt after first successful widget add and use TestFlight/Apple’s Family Sharing to collect 50–100 five-star ratings quickly.
Difficulty scores for “private family photos” (36), “family updates” (36) and “shared family photos” (38) sit well below category average. Re-write metadata to own this privacy-oriented family cluster before MemoWidget or PhotoSync expand targeting.
No evidence of screenshot or icon A/B tests; screenshots should show live widget on empty Home Screen and grandparent reaction to drive emotional hook. Add 2-3 benefit-oriented captions (“Share baby photos instantly—no login needed for grandma”) to raise install rate, which appears near zero.
iOS 18 customizable widget hype pushes “home screen widget” (difficulty 46, traffic 51) into easy top-10 reach. Create seasonal screenshot variant and add “home screen widget” phrase in first 80 characters of subtitle to ride Apple editorial features.
Unique privacy angle for family sharing distinguishes Pretzel from generic photo apps. Leverage copy that repeats “closed family circle” and “grandparents” to match user intent keywords while positioning as safer alternative to social networks.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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