Slate: Your Movie Companion

Only 1 of 10 tracked keywords (movie companion #85) is ranked; the rest are buried. Difficulty is moderate (31-45) but traffic is under 52, so ranking is doable with density tweaks and screenshots that convert.

film runtime (45 traffic, 32 difficulty) and screening planner (52 traffic, 35 difficulty) are half the difficulty of movie watchlist yet directly match Slate’s USP—exact end-time planning. Put these exact phrases in subtitle + first line of description and repeat in screenshots.

0 reviews → 0.0 star rating. Apple buries un-rated apps regardless of metadata quality; top competitors average 4.6 stars. A 72-hour push for 50 genuine 5-star reviews via in-app “Rate to unlock themes” will lift both ASO and conversion.

Current description opens with “plan, schedule, manage” but screenshots probably show UI, not the nightly pain point (“Never start a 3-hour epic at 10pm”). Re-order to 1) dark clock overlay “Movie ends 12:47 AM” 2) runtime search 3) calendar add—each paired with micro-copy containing target keywords.

No competitor leads on “runtime-aware planner” giving Slate room to dominate low-volume, high-intent keywords instead of battling Letterboxd on “movie watchlist”. Own the scheduling long-tail before larger apps copy.