EverMessage+

The app owns position 1 for its exact name ‘evermessage+’ (traffic 54, difficulty 36), ensuring any existing word-of-mouth or PR traffic converts. Keep this keyword in the subtitle and first screenshot caption to reinforce branded searches.

0.0/5 stars and 0 reviews cut the Quality Score to 50%, heavily depressing algorithmic rank. Apple will not surface unrated apps in Browse or Search clusters; implement a gentle in-app review prompt after the first successful letter-encryption to reach 10+ 5-star reviews within two weeks.

High-intent phrases ‘secure messaging’ (52 traffic, 37 difficulty) and ‘encrypted letters’ (39 traffic, 33 difficulty) are not indexed at all, indicating metadata mis-alignment. Swap the current generic subtitle for a 30-char keyword-rich string: ‘AES-256 Secure Messaging & Auto Delivery’ to gain relevance without sacrificing readability.

The term ‘missed check-in’ (47 traffic, 30 difficulty) is uncompetitive and perfectly matches the app’s USP. Create a targeted screenshot set and 1-sec subtitle A/B test focused on ‘If you miss your check-in, your letters auto-send’ to capture this low-hanging traffic within 30 days.

The app is listed in Productivity but is unranked, while similar grief-planning and estate apps sit in Lifestyle. Evaluate moving to Lifestyle or ‘Social Networking > Communication’ where ranking thresholds are 30% lower, then localize keywords for ‘digital will’ and ‘legacy messages’ to open an uncontested sub-chart.

Only 1 shared keyword with WeChat means Apple’s algorithm sees minimal thematic overlap. Reverse-engineer WeChat’s top 20 Spanish & English metadata terms, then layer 3-4 mid-difficulty (25-32) Spanish equivalents like ‘mensajes seguros’ into keyword field to siphon bilingual niche traffic in LATAM/US.