How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| powdery | #3 | |||||
| spice simulator | Not ranked | — | — | |||
| powder drawing | Not ranked | — | — | |||
| relaxing games | Not ranked | — | — | |||
| tactile experience | Not ranked | — | — | |||
| spice trails | Not ranked | — | — | |||
| finger painting | Not ranked | — | — | |||
| satisfying apps | Not ranked | — | — | |||
| calming games | Not ranked | — | — | |||
| creative simulator | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Productivity
Utilities
Occurrence count shows how many keywords each competitor appears on
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Taco Bell Fast Food & Delivery
Chick-fil-A
Pizza Hut - Delivery & Takeout
The Cheesecake Factory
Chipotle
Uber Eats: Food & Groceries
7-Eleven: Rewards & Shopping
Domino's Pizza USA
Starbucks
Subway®
Too Good To Go: End Food Waste
Yelp: Food, Services & Reviews
BURGER KING® App
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Powdery has a strong core keyword (its own name) ranking at #3, but overall visibility is extremely low with only 12% keyword coverage and no category ranking. Immediate focus should be on expanding keyword relevance, boosting app quality signals, and driving user reviews.
The app name "powdery" already ranks #3 with a traffic score of 21 and low difficulty (15), showing strong brand recognition. Leverage this by keeping the name unchanged and adding complementary keywords in the subtitle and keyword field.
A tactile spice‑simulator is a distinctive premise with low competition, giving an edge if positioned correctly in the Food & Drink category. Highlight the sensory experience in the description and screenshots to attract niche users.
Only 1 of 10 target keywords is ranked; 9 high‑traffic terms (e.g., "relaxing games" traffic 56, difficulty 50) are not appearing at all. This drags the Keywords Score to 12% and the overall visibility score to 11/100.
The Quality Score sits at 50% with no user ratings (0 reviews). Lack of social proof and potentially weak visual assets reduce conversion and ranking potential. Apple’s algorithm heavily weighs ratings and screenshot quality.
Keywords such as "spice simulator" (traffic 43, difficulty 33) and "tactile experience" (traffic 35, difficulty 22) have moderate difficulty and are not currently ranked. Adding them to the 100‑character keyword field can quickly lift the Keywords Score.
The app is not ranked in its Food & Drink category. By aligning the title/subtitle with category‑relevant terms (e.g., "Spice Simulator"), and improving the app icon and screenshots to match Food & Drink aesthetics, the app can gain placement in category charts.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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