Xpense Manager: smart and easy

Only 1 of the 10 target keywords (xpense manager) is ranked at #14 with a high difficulty (67). All other high‑traffic keywords (e.g., expense tracker, budgeting tool) are not ranked, limiting organic discovery.

Keywords such as "budgeting tool" (traffic 37, difficulty 22), "financial dashboard" (traffic 26, difficulty 21) and "money management" (traffic 29, difficulty 33) present easy wins. Adding these to the keyword field can quickly boost rankings.

The app has 0 reviews and a 0.0 rating, which heavily impacts the Quality Score (50%) and discourages downloads. Early user acquisition and review prompts are missing.

The description highlights offline, no‑tracking, and private data handling – a strong differentiator in Finance. This messaging is not reflected in the title or subtitle, missing keyword leverage.

The current title "Xpense Manager: smart and easy" does not contain any high‑traffic keyword. Re‑branding to include "Expense Tracker" or "Budget" can improve relevance and keyword relevance.

No mention of screenshots or video, yet visual assets drive conversion. Highlighting the auto‑categorization and import features in screenshots can increase install rate.