How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
The app ranks #1 for its exact‑match title but overall visibility is extremely low (13/100) due to poor keyword coverage and lack of chart presence. Immediate focus should be expanding high‑KEI keyword rankings while boosting conversion assets.
The exact phrase "cash advance & small loans" is ranked #1 with a traffic score of 13, showing the title is well‑aligned with a core search term. Retain this phrasing while adding supplemental keywords.
Only 3 of the 10 analyzed keywords are ranked (30% coverage) and the Keywords Score is 12%, dragging the Visibility Score down. The app does not appear for any high‑KEI terms such as "borrow money" or "payday loan".
Charts Score is 0% (global and category charts missing), indicating insufficient organic downloads and CTR to break into top‑200 rankings. This prevents algorithmic boost and user discovery.
"borrow money" has a traffic of 75, difficulty 54 and an excellent KEI of 1.39. Adding this exact phrase to the short description and repeatedly in the long description can push the app into the top‑50 results within weeks.
With traffic 58, difficulty 55 and KEI 1.05, "payday loan" is a high‑value, winnable keyword not currently ranked. Include it in the title tag (e.g., "Cash Advance & Small Loans – Payday Loan"), subtitle and bullet points.
Currently at #89 with traffic 50 and KEI 0.91. Boosting relevance by adding the phrase to the description, UI copy, and user‑review prompts can lift it into the top‑30, strengthening the app's category relevance.
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Common questions about this ASO audit.
Cash Advance & Small Loans has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
Cash Advance & Small Loans is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Cash Advance & Small Loans are Brigit: Cash Advance & Credit, Sunshine Loans Cash Advance US, Cash Advance USA: Borrow Money. These apps appear next to Cash Advance & Small Loans on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Cash Advance & Small Loans is listed in the Finance category on the Google Play.
Based on this audit, Cash Advance & Small Loans should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Cash Advance & Small Loans.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.