Payback: Dues & Splits

Only the keyword "payback" ranks (97) while all other high‑traffic keywords (e.g., "expense tracker", "split bills") are not ranked, resulting in 0% keyword score. Prioritize adding these terms to the keyword field and title/subtitle.

The app is not ranked in the Finance category, causing a 0% charts score and zero organic traffic from category browsing. Optimize metadata and acquire downloads to meet the category ranking thresholds.

With a 0.0 rating and no reviews, conversion from view to download is likely very low. Implement in‑app prompts after key actions to solicit 5‑star reviews and improve the rating.

Keywords like "payback" (traffic 74, difficulty 39) and "expense tracker" (traffic 71, difficulty 53) have strong search volume. Target these by incorporating them into the app title, subtitle, and keyword list.

The description clearly explains the app’s purpose (tracking shared expenses) and uses concise language, which supports relevance for finance‑related searches. Leverage this clarity by expanding the description with keyword‑rich bullet points.

Competitor "PayBacks" ranks behind and shares only one keyword. By targeting the same keyword plus additional high‑traffic terms, Payback can capture that unmet demand.