How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| payback | #97 | |||||
| expense tracker | Not ranked | — | — | |||
| split bills | Not ranked | — | — | |||
| money owed | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| debt tracker | Not ranked | — | — | |||
| shared expenses | Not ranked | — | — | |||
| bill splitter | Not ranked | — | — | |||
| iou tracker | Not ranked | — | — | |||
| expense manager | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Shopping
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
Venmo
PayPal - Pay, Send, Save
Kalshi: Trade News & Sports
Capital One Mobile
Citi Mobile®
Chime® – Mobile Banking
OnePay – Mobile Banking
Chase Mobile®: Bank & Invest
Intuit Credit Karma
Progressive
Klarna: Smarter everyday money
Liberty Mutual Mobile
Wells Fargo Mobile®
Flex - Rent On Your Schedule
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Payback currently has a very low visibility score (3/100) due to poor keyword rankings, no category placement, and a lack of reviews, despite a decent quality score and a clear app concept. The primary priority is to improve keyword optimization and user feedback to boost discoverability.
Only the keyword "payback" ranks (97) while all other high‑traffic keywords (e.g., "expense tracker", "split bills") are not ranked, resulting in 0% keyword score. Prioritize adding these terms to the keyword field and title/subtitle.
The app is not ranked in the Finance category, causing a 0% charts score and zero organic traffic from category browsing. Optimize metadata and acquire downloads to meet the category ranking thresholds.
With a 0.0 rating and no reviews, conversion from view to download is likely very low. Implement in‑app prompts after key actions to solicit 5‑star reviews and improve the rating.
Keywords like "payback" (traffic 74, difficulty 39) and "expense tracker" (traffic 71, difficulty 53) have strong search volume. Target these by incorporating them into the app title, subtitle, and keyword list.
The description clearly explains the app’s purpose (tracking shared expenses) and uses concise language, which supports relevance for finance‑related searches. Leverage this clarity by expanding the description with keyword‑rich bullet points.
Competitor "PayBacks" ranks behind and shares only one keyword. By targeting the same keyword plus additional high‑traffic terms, Payback can capture that unmet demand.
Actionable recommendations to improve your visibility
Your description is 2714 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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