This audit was generated on May 3, 2026
The data may no longer be up to date.
This audit was generated on May 3, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| payback | #97 |  |  |      | ||
| expense trackerOpportunity | Not ranked | — | — |      | ||
| split billsOpportunity | Not ranked | — | — |      | ||
| money owedOpportunity | Not ranked | — | — |      | ||
| personal financeOpportunity | Not ranked | — | — |     | ||
| debt trackerOpportunity | Not ranked | — | — |     | ||
| shared expensesOpportunity | Not ranked | — | — |    | ||
| bill splitterOpportunity | Not ranked | — | — |  | ||
| iou trackerOpportunity | Not ranked | — | — |     | ||
| expense managerOpportunity | Not ranked | — | — |     |
Apps positioned directly before or after yours on keywords
Shopping
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Finance chart position
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PayPal - Pay, Send, Save
Kalshi: Trade News & Sports
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Chime® – Mobile Banking
OnePay – Mobile Banking
Chase Mobile®: Bank & Invest
Intuit Credit Karma
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Klarna: Smarter everyday money
Liberty Mutual Mobile
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Flex - Rent On Your Schedule
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Payback currently has a very low visibility score (3/100) due to poor keyword rankings, no category placement, and a lack of reviews, despite a decent quality score and a clear app concept. The primary priority is to improve keyword optimization and user feedback to boost discoverability.
Only the keyword "payback" ranks (97) while all other high‑traffic keywords (e.g., "expense tracker", "split bills") are not ranked, resulting in 0% keyword score. Prioritize adding these terms to the keyword field and title/subtitle.
The app is not ranked in the Finance category, causing a 0% charts score and zero organic traffic from category browsing. Optimize metadata and acquire downloads to meet the category ranking thresholds.
With a 0.0 rating and no reviews, conversion from view to download is likely very low. Implement in‑app prompts after key actions to solicit 5‑star reviews and improve the rating.
Keywords like "payback" (traffic 74, difficulty 39) and "expense tracker" (traffic 71, difficulty 53) have strong search volume. Target these by incorporating them into the app title, subtitle, and keyword list.
The description clearly explains the app’s purpose (tracking shared expenses) and uses concise language, which supports relevance for finance‑related searches. Leverage this clarity by expanding the description with keyword‑rich bullet points.
Competitor "PayBacks" ranks behind and shares only one keyword. By targeting the same keyword plus additional high‑traffic terms, Payback can capture that unmet demand.
Actionable recommendations to improve your visibility
Your description is 2714 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Payback: Dues & Splits has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 3, 2026.
Payback: Dues & Splits is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Payback: Dues & Splits are Temu: Shop Like a Billionaire, PayBacks. These apps appear next to Payback: Dues & Splits on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Payback: Dues & Splits is listed in the Finance category on the Apple App Store.
Based on this audit, Payback: Dues & Splits should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Payback: Dues & Splits.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US