IOU – Due & Lend Tracker

Only 1 of the 10 analyzed keywords ranks (iou at position 71) and the overall Keywords Score is 1%. High‑traffic terms like "lend money" (traffic 87) and "borrow money" (traffic 85) are not ranked, limiting organic reach.

The app has a 0‑star rating with 0 reviews, pulling the Quality Score down to 50% and hurting conversion. Lack of social proof reduces click‑through and install rates.

Keywords such as "money owed" (traffic 40, difficulty 30) and "loan manager" (traffic 47, difficulty 36) have moderate search volume and relatively low difficulty, offering quick wins if added to the keyword field and integrated into the description.

No chart or ranking data suggests the app lacks compelling screenshots or App Store video. High‑quality, localized screenshots highlighting debt entry, settlement, and sharing can boost conversion and help move the app into charts.

The description concisely explains the problem (forgetting who owes you) and the solution, which aligns with user intent for keywords like "debt tracker" and "bill splitter". Leveraging this copy with keyword‑rich sentences can improve relevance.