How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| up expense | #1 | Live trend | — |  | |||
| expense management | Not ranked | Live trend | — | — | |||
| corporate expense | Not ranked | Live trend | — | — | |||
| business expense tracker | Not ranked | Live trend | — | — | |||
| expense tracking | Not ranked | Live trend | — | — | |||
| travel expense manager | Not ranked | Live trend | — | — | |||
| expense report | Not ranked | Live trend | — | — | |||
| financial tracking | Not ranked | Live trend | — | — | |||
| expense manager | Not ranked | Live trend | — | — | |||
| business expense app | Not ranked | Live trend | — | — |
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Apps positioned directly before or after yours on keywords
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Finance
Occurrence count shows how many keywords each competitor appears on
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Personalized insights generated by our AI
Up Expense has a very low visibility score (12/100) with only its brand name keyword ranking at #1. The main priority is to boost keyword rankings and overall store quality to move into the charts.
The exact‑match keyword "up expense" is already ranking #1 with a traffic potential of 45, giving the app immediate discoverability for users who know the brand. Leverage this by keeping the brand name prominent in the title and short description.
9 out of the 10 analyzed keywords (e.g., "expense tracking", "expense manager") are not ranked despite traffic values ranging from 37 to 74 and moderate difficulty (33‑68). The listing lacks these terms in title, short description, and long description.
The app has 0 reviews, resulting in a quality score of only 13% and harming trust signals. Lack of social proof directly impacts conversion and ranking algorithms.
The audit shows no mention of screenshots or a promo video, which are critical for a quality score. Without compelling visuals, the click‑through rate stays low, limiting organic growth.
Target high‑traffic keywords such as "expense tracking" (traffic 53) and "expense manager" (traffic 74) by adding them to the short description, long description, and tag list. Consider localized listings for key markets to reduce competition difficulty.
Finance chart position
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Common questions about this ASO audit.
Up Expense has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 5, 2026.
Up Expense is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Up Expense are Settle Up – Group Expenses. These apps appear next to Up Expense on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Up Expense is listed in the Finance category on the Google Play.
Based on this audit, Up Expense should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Up Expense.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
