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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| expenso | #1 | Live trend | — |  | |||
| money manager | Not ranked | Live trend | — | — | |||
| expense tracker | Not ranked | Live trend | — | — | |||
| budget manager | Not ranked | Live trend | — | — | |||
| personal finance | Not ranked | Live trend | — | — | |||
| spending tracker | Not ranked | Live trend | — | — | |||
| financial manager | Not ranked | Live trend | — | — | |||
| income tracker | Not ranked | Live trend | — | — | |||
| budget planner | Not ranked | Live trend | — | — | |||
| expense organizer | Not ranked | Live trend | — | — |
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Apps positioned directly before or after yours on keywords
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Personalized insights generated by our AI
Expenso ranks #1 for its brand keyword but fails to rank for any high‑traffic finance terms, resulting in a visibility score of 12/100. The primary priority is to broaden keyword coverage and improve store listing assets to capture organic traffic.
The app ranks #1 for the exact brand term "expenso" (traffic 30, difficulty 56), guaranteeing baseline discoverability for existing users. Leverage this by reinforcing the brand in the title and subtitle to preserve the advantage.
Only 1 out of 10 target keywords is ranked; high‑volume terms like "money manager" (traffic 52) and "expense tracker" (traffic 80) are missing entirely despite moderate difficulty (45‑77). Incorporate these terms into the title, short description, and long description.
The app has no rankings in global or category charts, indicating negligible organic install velocity. Without chart traction, discoverability is limited to paid acquisition or direct searches.
Current title "Expenso - Money Manager" misses high‑traffic keywords such as "expense tracker" and "budget planner". Adding one or two of these (e.g., "Expenso – Expense Tracker & Budget Planner") can boost keyword relevance without exceeding the 30‑character limit.
With 335 reviews at 4.4★, the app sits near the average rating for finance apps. Prompting satisfied users for 5‑star reviews and responding to existing feedback can lift the rating and improve the quality score, which is currently only 50%.
The description excerpt is short and lacks keyword density; screenshots and video are not mentioned. Updating visuals to highlight key features (e.g., CSV export, app lock) and running A/B tests can increase conversion rates and indirectly improve rankings.
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Common questions about this ASO audit.
Expenso - Money Manager has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
Expenso - Money Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Expenso - Money Manager are Expenso. These apps appear next to Expenso - Money Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Expenso - Money Manager is listed in the Finance category on the Google Play.
Based on this audit, Expenso - Money Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expenso - Money Manager.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
