How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tipalti | #1 | — |  |     | ||
| expense tracker | Not ranked | — | — |      | ||
| receipt scanner | Not ranked | — | — |      | ||
| expense report | Not ranked | — | — |    | ||
| reimbursement app | Not ranked | — | — |     | ||
| spend management | Not ranked | — | — |    | ||
| expense management | Not ranked | — | — | | ||
| financial automation | Not ranked | — | — |      | ||
| business expenses | Not ranked | — | — |    | ||
| corporate reimbursements | Not ranked | — | — |    |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Tipalti Expenses ranks #1 for its brand keyword but lacks visibility for high‑traffic expense‑related terms, resulting in a low overall visibility score of 19/100. The primary priority is expanding keyword coverage and category ranking while leveraging its strong quality metrics.
The app holds the #1 position for the brand keyword "tipalti" with a traffic potential of 77 and moderate difficulty (38), indicating strong brand recognition that can be leveraged to boost overall discoverability.
Only 1 out of 10 target keywords is ranked. High‑traffic terms such as "expense tracker" (traffic 80, difficulty 67) and "receipt scanner" (traffic 45, difficulty 63) are not ranking, limiting exposure to core user intent.
The app is not ranked in the Finance category, which prevents it from appearing in category‑based browse lists and reduces organic installs from users browsing the Finance section.
Incorporate top‑performing non‑brand keywords (e.g., "expense tracker", "receipt scanner", "business expenses") into the app title (max 30 chars) and short description to capture additional search volume without sacrificing brand identity.
Rewrite the first 250 characters to naturally embed the top 5 unranked keywords, using bullet points that highlight features like receipt scanning and reimbursement speed, which aligns with user search intent and improves relevance scores.
Although the quality score is strong (88%), the app has only 65 reviews. Implement in‑app prompts for satisfied users to leave 5‑star reviews, aiming for 150+ reviews to boost credibility and algorithmic favorability.
Actionable recommendations to improve your visibility
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Tipalti Expenses has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
Tipalti Expenses is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Tipalti Expenses are PayPal - Pay, Send, Save. These apps appear next to Tipalti Expenses on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Tipalti Expenses is listed in the Finance category on the Google Play.
Based on this audit, Tipalti Expenses should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tipalti Expenses.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US